Benevity

Senior Manager, ABM, Demand Generation

Benevity

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Lead demand generation programs to drive predictable pipeline growth
  • Align programs to pipeline coverage targets and revenue goals
  • Manage program budget efficiently and adjust programs to ensure CPL, CAC and ROI are on target
  • Partner with Sales and Customer Success to improve quality, conversion and velocity
  • Manage and scale Benevity’s ABM programs across 1:1 and 1:Few account tiers
  • Partner with Sales leadership to align account selection and engagement strategies
  • Deliver integrated plays across content, events, paid media, executive engagement and digital experiences
  • Lead programs that generate qualified pipeline through digital campaigns, webinars, events, and content
  • Optimize conversion across landing pages, nurture and sales handoff
  • Design tests to improve pipeline efficiency and cost per qualified opportunity
  • Track and optimize KPIs including lead → qualified account conversion, pipeline sourced and influenced
  • Establish reporting dashboards and continuously improve program performance through experimentation and insights
  • Share insights on performance to help the team gain data-driven decision-making and acumen
  • Coaching and developing high-performing marketers
  • Creating clear program ownership and success metrics
  • Driving cross-functional alignment with Sales and Customer Success
  • Building a culture of experimentation, accountability and growth

Requirements

  • 6+ years of experience in B2B SaaS marketing, with 4 years managing or leading teams
  • Experience owning and scaling integrated marketing programs that drive pipeline, conversion, and customer engagement
  • Strong working knowledge of Account-Based Marketing programs (1:1 and 1:Few motions)
  • Experience managing demand generation programs across multiple channels including digital, content, events and nurture
  • Demonstrated ability to partner effectively with Sales, Customer Success and Product Marketing to drive shared revenue outcomes
  • Experience analyzing funnel performance and using data to optimize program performance and conversion
  • Experience working in modern marketing tech stacks (HubSpot, CRM, marketing automation, ABM tools)
  • Strong project and program management skills with the ability to manage multiple initiatives simultaneously
  • Comfortable operating in a fast-moving, cross-functional environment
Benefits
  • Innovative work
  • Growth opportunities
  • Caring co-workers
  • Flexible hybrid approach to where we work
  • Company values diversity, equity, inclusion, and belonging
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationpipeline growthconversion optimizationAccount-Based Marketingdigital campaignsprogram managementfunnel performance analysisdata-driven decision-makingbudget managementKPI tracking
Soft Skills
leadershipcoachingcross-functional collaborationcommunicationstrategic alignmentexperimentationaccountabilitygrowth mindsetproject managementteam development