Benepass

Manager, Customer Lifecycle Marketing

Benepass

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $110,000 - $130,000 per year

About the role

  • Define how Benepass engages customers and members across onboarding, activation, engagement, and renewal
  • Build lifecycle programs that drive adoption, education, and sustained usage
  • Identify gaps in the customer journey and develop programs to improve the overall experience
  • Develop campaigns that increase benefit awareness, card usage, and program adoption
  • Create communications tied to key lifecycle moments (launch, open enrollment, seasonal usage)
  • Translate complex benefits and financial concepts into simple, compelling messaging
  • Build and manage lifecycle campaigns across email, in-product messaging, printed materials, and other touchpoints
  • Own segmentation and targeting to deliver relevant messaging to different audiences
  • Ensure communications are timely, clear, and aligned with customer needs
  • Support time-sensitive and ad hoc campaigns (e.g., product updates, compliance changes, critical customer communications), ensuring rapid and high-quality execution
  • Collaborate with Product Marketing and Customer Success to support launches, renewals, and expansion opportunities
  • Develop scalable frameworks for client-specific communications where needed
  • Balance customization with consistency and operational efficiency
  • Define and track lifecycle KPIs (activation, engagement, utilization)
  • Run experiments to improve campaign performance and effectiveness
  • Use insights to inform broader marketing, product, and customer strategy

Requirements

  • 4-7+ years in customer, member, and/or lifecycle marketing roles
  • Experience in B2B2C environments or marketing to both business buyers and end users
  • Experience targeting various user personas across industries, including hard-to-reach populations and HR administrators
  • Strong experience building and executing lifecycle or engagement campaigns across multiple channels
  • Excellent writing and communication skills, with the ability to simplify complex concepts
  • Experience working with CRM or marketing automation platforms (e.g., Customer.io, Braze, Iterable)
  • Comfortable with segmentation, targeting, and event-driven or triggered communications
  • Strong cross-functional collaborator, with experience partnering with Customer Success, Product, and Engineering
  • Analytical mindset with experience tracking performance and driving optimization
  • Ability to balance scalable programs with targeted, client-specific initiatives
  • Experience in SaaS, fintech, benefits, healthcare, or similarly complex industries preferred
Benefits
  • 95% coverage of medical, dental, and vision
  • $250 WFH setup (one time)
  • $500/year Learning & Development Benefit
  • $150/month cell phone + internet
  • $100/month Wellness
  • $100/month Co-working and Commuter Benefit
  • Flexible PTO
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingcustomer engagementcampaign developmentsegmentationtargetingperformance trackingoptimizationB2B2C marketingevent-driven communicationsanalytical skills
Soft Skills
communication skillscollaborationwriting skillsproblem-solvingcustomizationoperational efficiencycustomer focuscreativityadaptabilitystrategic thinking