Marketing and Sales Coordinator

BenchPrep

Marketing & Sales Coordinator responsible for integrated demand generation campaigns and managing LinkedIn presence. Collaborating with revenue teams to drive engagement, pipeline growth, and qualified opportunities.

Posted 6/30/2026full-timeRemote • 🇺🇸 United StatesJunior💰 $60,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content creation, audience engagement, and performance reporting to drive marketing and sales objectives. Proficient in managing demand generation campaigns and optimizing outreach strategies using AI tools and automation platforms.

Highest-signal resume keywords

Content CreationDemand Generation CampaignsPerformance ReportingAI Tools and AutomationSalesforce Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketingSales DevelopmentBusiness DevelopmentCampaign Performance AnalysisProject Management

Soft Skills

Written CommunicationOrganizational SkillsRelationship BuildingAnalytical MindsetAdaptability

Tools & Technologies

SalesforceSalesloftHubSpotLinkedIn Sales Navigator

Industry Keywords

Audience EngagementPipeline GrowthContent Performance TrackingInbound and Outbound Pipeline GenerationRFP Process Support

About the role

Key responsibilities & impact

Own BenchPrep's LinkedIn presence, including content creation, audience engagement, performance reporting, and audience growth.
Support demand generation campaigns across email, social media, webinars, and content to drive awareness, engagement, and pipeline growth.
Support the planning and execution of industry events and sponsorships, including logistics, asset creation, and post-event reporting.
Author blog posts and support content creation efforts that align with sales and marketing objectives, including tracking and reporting on content performance.
Own and optimize BenchPrep's AI BDR program by monitoring outreach performance, analyzing results, and continuously refining messaging, targeting, workflows, and cadences to drive engagement, qualified meetings, and pipeline growth.
Support inbound and outbound pipeline generation efforts through AI-powered prospecting, account research, and strategic outreach.
Generate qualified meetings and opportunities for Enterprise Account Executives using BenchPrep's qualification criteria.
Support the RFP process through coordination, research, and content gathering as needed.

Requirements

What you’ll need

1-3 years of experience in marketing, sales development, business development, or a related role.
Strong written communication skills with the ability to craft compelling sales and marketing messages.
Excellent organizational and time management skills.
Proven ability to manage multiple projects and priorities simultaneously.
Strong relationship-building skills.
Analytical mindset with the ability to evaluate campaign and pipeline performance.
Ability to work independently and collaboratively in a fast-paced, remote environment.
Strong work ethic, adaptability, and willingness to take initiative.
Experience with Salesforce, Salesloft, HubSpot, LinkedIn Sales Navigator, or similar platforms is a plus.
Experience working with AI tools and automation platforms is a plus.

Benefits

Comp & perks

Medical insurance covering 80% of premiums for you and your dependents.
Dental, Vision, Short & Long Term Disability, Life Insurance and other Voluntary benefits.
401(K) Safe Harbor Non-Elective 3% Contribution
Flex PTO (our version of unlimited PTO), Wellness Days, Birthday PTO, Winter Break + a generous company holiday calendar
Annual Learning Stipend of $1,200
Parental Leave
$500 towards workstation setup upon hire, and a monthly stipend for other expenses after that