Marketing Operations Specialist

Benchmark Gensuite®

Marketing Operations Specialist optimizing HubSpot automation, analytics, and data for Benchmark Gensuite’s EHS, sustainability, and ESG software. Supporting customer marketing campaigns and funnel experimentation.

Posted 8/19/2026full-timeAguascalientes • 🇲🇽 MexicoMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Proficient in HubSpot Marketing Hub with a strong focus on campaign management, automation, and data analysis. Demonstrates expertise in executing and optimizing marketing campaigns while ensuring data quality and compliance.

Highest-signal resume keywords

HubSpot Marketing Hub ProficiencyCampaign ManagementEmail MarketingData AnalysisCRM Integrations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

WorkflowsSegmentationData ManagementTroubleshootingReportingA/B TestingCampaign AttributionLead ManagementEmail DeliverabilityCampaign Optimization

Soft Skills

Attention to DetailCommunication SkillsTime ManagementProblem-SolvingCollaboration

Tools & Technologies

HubSpotZoomInfoChili PiperZapierAI Tools

Certifications & Qualifications

HubSpot Marketing Hub Software Certification

Industry Keywords

B2B SaaSMarketing AutomationCampaign PerformanceMulti-Touch AttributionData Hygiene

About the role

Key responsibilities & impact

Support the day-to-day execution and reliability of the marketing automation engine
Translate campaign briefs into emails, forms, landing pages, calls-to-action, workflows, and audience segments
Build, launch, monitor, and optimize HubSpot campaigns, workflows, nurture programs, segmentation, and tracking
Maintain campaign organization, naming conventions, templates, and subscription types
Support newsletters, onboarding, renewals, win-back, surveys, adoption, and event programs
Monitor email deliverability and compliance, escalating technical issues as needed
Use approved AI tools for drafting, personalization, testing, and campaign production with human review
Identify responsible opportunities to automate campaign work with appropriate controls
Build HubSpot dashboards for campaign, funnel, pipeline, attribution, and ROI performance
Deliver regular reporting, identify trends and anomalies, and maintain UTM/tracking standards
Maintain HubSpot data quality, properties, segmentation, account hierarchies, and database organization
Monitor integrations across HubSpot, CRM, ZoomInfo, Zapier, Chili Piper, and AI tools; troubleshoot and coordinate issue resolution
Document processes, standardize fields, and manage HubSpot access and permissions
Build, QA, and document A/B tests across emails, landing pages, and forms
Track learnings and support conversion rate optimization across the funnel

Requirements

What you’ll need

Specialist-level HubSpot Marketing Hub proficiency, including workflows, segmentation, data management, troubleshooting, and reporting
HubSpot Marketing Hub Software Certification preferred at hire and required within 90 days
3+ years of hands-on experience using HubSpot, preferably HubSpot Marketing Hub in a B2B SaaS, technology, or similarly complex B2B environment
Demonstrated experience independently building, managing, testing, and troubleshooting HubSpot workflows and marketing automation
Strong experience with HubSpot email marketing, campaigns, contact management, lists, segmentation, forms, landing pages, calls-to-action, and reporting
Experience executing automated email, nurture, lifecycle, customer marketing, product adoption, or event campaigns
Working knowledge of CRM and marketing database concepts, including contact properties, lifecycle stages, segmentation, data hygiene, lead management, and campaign attribution
Experience reviewing campaign performance and using data to identify optimization opportunities and explain findings clearly
Strong attention to detail and demonstrated ability to perform campaign quality assurance before launch
Ability to manage multiple campaigns and priorities in a fast-paced, deadline-driven environment
Proficient English communication skills, both written and verbal (B2-C1)
Experience using AI tools to support campaign development, personalization, analysis, and execution with appropriate human review
Experience with CRM integrations, marketing data management, ZoomInfo, Chili Piper, Zapier, or similar marketing technology
Familiarity with lead management and Marketing-to-Sales or Business Development handoffs
Experience working with distributed or global teams and supporting global or multi-region marketing programs
Exposure to multi-touch attribution frameworks
Bachelor's degree in Marketing, Communications, Business, Technology, or a related field, or equivalent professional experience

Benefits

Comp & perks

Annual bonus programs
Regular team-building events
Off-cycle reviews
Happy hours
Virtual events
Team Member Networks, including the Respect for Diversity Group and the Sustainability Group
Safe and supportive spaces for team members to share ideas and initiate action