Marketing Manager
Benchling
full-time
Posted on:
Location Type: Remote
Location: Anywhere in Europe
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About the role
- Lead the marketing strategy and execution for a designated territory in the EMEA region, aligned with pipeline goals, market dynamics, and regional opportunities.
- Design and execute integrated, multi-channel campaigns (digital, field, and partner-led) that engage target personas and drive pipeline in key markets.
- Collaborate closely with regional sales leadership and account executives to develop territory plans, support field needs, and align on pipeline and revenue goals.
- Plan and execute field events, third-party conferences, executive dinners, and customer experiences that align with campaign objectives.
- Localize messaging and content for regional markets in partnership with product marketing, brand, and content teams.
- Establish campaign KPIs and use dashboards to report on pipeline contribution, lead conversion, and overall campaign performance.
- Work with marketing operations to ensure accurate attribution, lead management, and campaign tracking.
- Apply a test-and-learn approach to refine campaign and program strategy based on performance insights and feedback.
Requirements
- Proven B2B marketing experience, ideally in enterprise SaaS or life sciences/biotech, with a strong foundation in demand generation and field marketing.
- Proven track record of owning and executing integrated marketing programs that drive pipeline and revenue—across digital, field, content, and partner channels.
- Experience supporting field sales teams with strong interlock, communication, and alignment on goals.
- Strategic thinker with strong analytical skills—you love data and know how to use it to inform decisions and improve performance.
- Familiarity with marketing and CRM tools such as Salesforce and Marketo.
- Excellent project management and organizational skills; ability to manage multiple campaigns and stakeholder groups.
- Ability to thrive in a fast-paced, collaborative, and high-growth environment.
- Excellent English and communication skills required.
- Bachelor’s degree in marketing, communications, business, or a related field.
Benefits
- Full-time employees outside the U.S. enjoy a comprehensive benefits program tailored to their region of residence.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingdemand generationfield marketingintegrated marketing programscampaign KPIslead conversioncampaign performancedata analysisproject managementmulti-channel campaigns
Soft Skills
strategic thinkinganalytical skillscommunicationcollaborationorganizational skillsstakeholder managementadaptabilityteam alignmentproblem-solvingcreativity
Certifications
Bachelor’s degree in marketingBachelor’s degree in communicationsBachelor’s degree in business