Brand Campaign Manager – Maternity Cover

Belmond

Brand Campaign Manager at Belmond driving brand awareness and revenue through multi-layer campaign strategies. Coordinating content creation and analysis across various channels.

Posted 6/1/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Act as key coordinator for campaign rollout across all channels from briefing to delivery
Own central campaign calendar: Focus on hero campaigns, revenue campaigns, on-property stories, events and key cultural moments, working closely with local teams and the central revenue team to ensure key property moments/revenue needs are identified early to provide a full year view
Proactively plan ‘revenue-driving’ campaigns for need periods during the year under the framework of Slow Luxury, as well as supporting ‘reactive’ campaign pushes for properties with specific business needs
Work closely with local teams to ensure that on-brand, best-in-class content is created well in advance of key calendar moments for each property - these assets can then be used to amplify the story at a global level
Act as key contact for sharing back local team activations to the Belmond Brand & Marketing team through hosting regular meetings
Act as strategic leader for content strategy across all channels - Media, Web, CRM - ensuring that all briefs take a channel-first approach to building creative that is fit-for-format
Finesse 360 Campaign approach, putting tools in place to ensure all assets are fit for each channel and delivered well in advance of the go-live date
Finesse the briefing process for all content, ensuring that appropriate briefing templates are in place to use at both a central and local level
Oversee localisation/translation of assets and ensure that assets are market-appropriate
Work closely with the media team to ensure a detailed understanding of the media plan and how assets will be amplified for all campaigns
Elevate all central and local channels through new campaign content in line with global art direction, ensuring consistency of image quality and messaging
Ensure our campaign content reflects all editorial pillars and supports ECH strategy, positioning Belmond as a brand with purpose
Work closely with Art Director and team to ensure that agency assets created are fit-for-channel media, web, and CRM.
Work closely with Editor-in-Chief to ensure the brand tone of voice is adhered to with every campaign and local story that we amplify
Innovate - play with new formats and technologies to position the brand as a gold-standard campaign innovator
Ensure internal PR is amplified around every hero campaign
Responsible for building and ongoing management of reporting and analysis for campaigns using KPI frameworks/benchmarking and channel-specific studies (eg. Brand Lift) as well as various measurement tools (GA4, Power BI)
Feed campaign learnings into future campaign planning - what worked/what didn’t
Ensure appropriate digital tracking is set up across all channels for every campaign
Provide summary and insights to the wider business post-campaign
With channel owners, look to implement a consolidated tracking dashboard
Regularly evaluate new opportunities and processes when it comes to measurement, leaning on LVMH methodologies/learning programs
Attend LVMH training session to understand best-in-class campaign practices
Develop understanding of how data can inform campaign strategy
Develop channel knowledge and a better understanding of the purpose of each asset in the sales funnel
Coach and guide local teams, share best practices and run training sessions on how to create effective campaigns, in turn moving us to a point where local teams are pitching campaigns/content to the central team rather than the central team chasing local teams for content

Requirements

What you’ll need

Good understanding of the luxury/ hospitality world
Good understanding of the production process
Good understanding of media landscape (asset formats, etc.) and other digital channels (WEB/CRM)
Good knowledge of online tracking and assessing performance

Benefits

Comp & perks

**What We Offer**
At Belmond, we pride ourselves on fostering a culture built on kindness, active listening, and genuine connections with our colleagues and guests.
We strive to create an environment where our employees can thrive both personally and professionally. With a commitment to your ongoing development, you’ll have the opportunity to learn and grow alongside some of the most talented individuals in the industry. Join us and be part of creating unforgettable moments for our guests, communities and each other.

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Hard Skills & Tools

campaign managementcontent strategydigital trackingreporting and analysisKPI frameworksbenchmarkinglocalisationmedia planningasset creationperformance assessment

Soft Skills

strategic leadershipcommunicationcoachingcollaborationinnovationproject managementproblem-solvingtrainingcreativityadaptability

Certifications

LVMH training