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About the role
Key responsibilities & impact- Oversee the full media-buy strategy for the Belmond group to drive awareness, engagement and conversion, working closely with VP Marketing.
- Responsible for effective execution of said media strategy, managing central and local budgets to deliver top-performing campaigns and always-on media, working closely with Paid Media Manager, Global and agencies of record.
- Channels of responsibility include print media, OOH, paid search, display advertising, local search, metasearch, paid social advertising and partner programmes.
- Tracking, measurement and analysis of campaigns will be a crucial component of the role, with clear reporting and ways of keeping local teams up to date with how their media spend is performing.
Requirements
What you’ll need- Act as strategic leader for all media strategy across all channels: Print/PPC/Meta/Display/Local Search/Paid social/OOH, working closely with VP Marketing, Paid Media Manager, Global and appointed agency to ensure a balance of brand awareness vs revenue-driving activity for every property (and in turn drive awareness of the Belmond brand)
- Work closely with agencies of record to create a full-year media plan to support across all hero, cultural and commercial campaigns, working closely with the Senior Brand Campaign Manager, Global, to align on objectives and strategy
- Support full funnel media activity across all channels, ensuring the right balance of awareness, engagement and conversion.
- Optimise existing always-on media approach, ensuring assets are best-in-class
- Build a property-first media approach with cluster leads, ensuring paid media strategy will effectively target the right audiences (inbound marketing)
- Develop an effective SOS model to support risk properties, working hand in hand with cluster leads, revenue team and Senior Brand Campaign Manager, Global
- Deepen understanding of existing and future audiences, working closely with the Digital Innovation team to further develop tangible personas that can be used for Media targeting
- With agencies of record, select appropriate media partners that will best deliver on objectives – constantly evaluate performance vs benchmarks and ROI
- Regularly evaluate new opportunities, vendors and processes to support each managed program and function – be at the forefront of innovation, working closely with LVMH Media to explore new opportunities
- Communicate Paid Media strategy to the field, ensuring ongoing dialogue and relationship with Marketing Heads (inbound and outbound) to ensure that local strategies support their business needs.
Benefits
Comp & perks- **What We Offer**
- At Belmond, we pride ourselves on fostering a culture built on kindness, active listening, and genuine connections with our colleagues and guests.
- We strive to create an environment where our employees can thrive both personally and professionally. With a commitment to your ongoing development, you’ll have the opportunity to learn and grow alongside some of the most talented individuals in the industry. Join us and be part of creating unforgettable moments for our guests, communities and each other.
- **This is your moment. Apply today!**
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
media-buy strategycampaign trackingcampaign measurementcampaign analysisbudget managementmedia planningaudience targetinginbound marketingperformance evaluationROI analysis
Soft Skills
strategic leadershipcommunicationcollaborationrelationship managementinnovationproblem-solvinganalytical thinkingadaptabilityteamworkstakeholder engagement