Group Sales Manager – MICE
Belmond
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- The Group Sales Manager – MICE is responsible for driving Meetings, Incentives, Conferences, and Events (MICE) business for both Belmond Cap Juluca and Belmond La Samanna.
- This role focuses on proactively sourcing, converting, and managing revenue-generating MICE opportunities from key global markets.
- Identify, qualify, and convert MICE group opportunities (corporate meetings, incentive travel, executive retreats, brand activations, product launches, and corporate buyouts).
- Develop strategic sales plans for key markets, ensuring a healthy pipeline and strong conversion.
- Conduct sales calls, virtual meetings, roadshows, and in-market sales trips, representing both hotels to agencies, corporate clients, and event planners.
- Build and deliver compelling proposals that reflect the distinct identities of Cap Juluca and La Samanna while maintaining Belmond brand values.
- Maintain detailed and accurate reporting, pace, and forecasting in Oracle Sales Cloud and related CRM systems.
- Attend industry events such as IMEX, SITE and other MICE trade shows, as required.
- Strengthen relationships with MICE agencies, corporate accounts, and incentive houses.
- Serve as the commercial contact from inquiry to contract signature.
- Manage familiarization trips (FAMs) and site inspections in close coordination with the on-property teams.
- Provide exceptional service, timely responses, and thoughtful solutions to client needs.
- Lead all aspects of the contracting process, including negotiation of rates, concessions, terms, and conditions aligned with Belmond guidelines.
- Ensure compliance with financial, legal, and corporate policies, including attrition, cancellation, deposit schedules, and billing accuracy.
- Partner with Revenue Management to develop strategies that optimize inventory, seasonal pacing, and group revenue mix.
- Prepare accurate weekly, monthly, and annual forecasts and activity reports.
- Work in close partnership with the Events & Operations teams at Cap Juluca and La Samanna to ensure seamless handovers from Sales to Events.
- Provide relevant client background, expectations, and program details to ensure flawless execution on the property.
- Organize and lead in pre-conferences (as needed) and maintain alignment throughout the event lifecycle.
- Support Marketing, PR, and brand initiatives that enhance visibility in the MICE segment.
Requirements
- Minimum 3–5 years of luxury hotel sales experience, with a focus on MICE or group sales.
- Strong understanding of corporate and incentive markets.
- Existing relationships with MICE agencies, corporate travel managers, and incentive houses are highly preferred.
- Proven track record in delivering revenue growth and exceeding sales targets.
- Strong negotiation, presentation, and communication skills.
- Experience with Delphi, Opera, and CRM systems preferred.
- Ability to travel regularly for sales missions, shows, and client appointments.
- Fluency in English required; Portuguese, Spanish, or French is a strong asset.
Benefits
- Represent two iconic luxury Caribbean resorts (La Samanna, A Belmond Hotel, Saint Martin and Cap Juluca, A Belmond Hotel, Anguilla).
- Opportunity to work within the LVMH portfolio.
- Engage with global markets and high-profile clients.
- Contribute to dynamic commercial strategy.
- Be part of a culture celebrating craftsmanship and authentic hospitality.
- Complimentary and preferential-rate experiences across our iconic destinations
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
MICE salesrevenue growthnegotiationpresentationsales forecastingcontractingclient managementproposal developmentevent planningpipeline management
Soft Skills
communicationrelationship buildingstrategic planningproblem solvingcustomer serviceteam collaborationleadershiporganizational skillsattention to detailadaptability