Commercial Director, Europe

Bellwether

Commercial Director for Bellwether Coffee driving European sales and channel development. Leading revenue performance across equipment sales and recurring coffee growth in a high-performing sales organization.

Posted 7/20/2026contractLondon • 🇬🇧 United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving European revenue performance through strategic sales leadership, channel development, and effective go-to-market execution. Proven ability to build high-performing teams and foster executive-level relationships to achieve growth targets.

Highest-signal resume keywords

Commercial LeadershipEnterprise SalesChannel Partner DevelopmentForecast ManagementRevenue Growth

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentPipeline ManagementPricing ProgramsMarket Expansion InitiativesDemand GenerationLead ConversionCustomer RetentionAnalytical SkillsCRM DisciplineAccount Management

Soft Skills

LeadershipCommunicationRelationship BuildingCoachingAccountability

Industry Keywords

European MarketsSales OrganizationRecurring RevenueStrategic PartnershipsHigh-Growth Environments

About the role

Key responsibilities & impact

Own European revenue performance across equipment sales and recurring coffee revenue, delivering against forecast and growth targets.
Develop and execute regional go-to-market strategies, pricing programs, and market expansion initiatives.
Lead, coach, and scale a high-performing European sales organization, driving accountability and execution excellence.
Build and manage a healthy sales pipeline, ensuring forecast accuracy, CRM discipline, and predictable revenue outcomes.
Lead strategic enterprise sales efforts, develop executive-level customer relationships, and expand key accounts.
Develop and grow Bellwether's European channel network, including distributors, resellers, and strategic partners.
Partner closely with Marketing to improve demand generation, lead conversion, and overall commercial effectiveness.
Drive seamless customer transitions from sale through onboarding, adoption, and long-term success.
Grow recurring coffee revenue by increasing customer adoption, retention, and ongoing coffee purchases.

Requirements

What you’ll need

7+ years of commercial leadership, sales leadership, or general management experience, with a track record of driving revenue growth.
Experience leading sales teams and channel partner networks across multiple European markets.
Demonstrated success in enterprise sales, strategic partnerships, pipeline development, and forecast management.
Strong commercial acumen, analytical skills, and experience operating in high-growth environments.
Exceptional leadership, communication, and relationship-building capabilities.

Benefits

Comp & perks

We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, pregnancy, national origin, ancestry, age, marital status, physical or mental disability, genetic information, medical condition, veteran status, or any other class protected by local, state or federal law.