Area Manager

Bellroy

Area Manager managing the U.S. retail presence for Bellroy.

Posted 6/17/2026full-timeRemote • California, District of Columbia, Illinois, Massachusetts, New York, Texas, Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $130,000 per yearWebsite

About the role

Key responsibilities & impact

Help coordinate the Flatiron build-out and work side by side with the Store Manager to get our first US store open and running well, from daily operational standards through to the experience customers have on the floor.
Prepare for a potential second U.S. store opening by December, we're currently in lease/legal review for a second location, so there's a real chance you'll be supporting two store openings before the end of the year.
Connect regularly with our retail team in Australia to borrow what's already working and adapt it for the US.
Coach and develop the store team, setting the bar for how Bellroy retail should feel in the US.
Start shaping the operational playbook for US stores, so the next opening is smoother than the first.
Take ownership of in-store performance, getting close to the KPIs, the customer experience, and the weekly rhythms that keep a store healthy.
Share weekly updates with retail leadership on what you're seeing, what's working, and where we need to make a call.

Requirements

What you’ll need

Three to five years in multi-site or store leadership, accountable for sales, team, and customer experience. You might be stepping up from an area, district, cluster, or store manager role, or have recently moved into a head-office retail position.
A track record of leading and developing frontline managers and teams. You set clear expectations, coach people, give direct feedback, and hold the standard without making it miserable.
Comfort owning retail performance. You can read the numbers, spot what's slipping early, and do something about it before the month closes.
An eye for the operational detail that keeps a store humming: rosters that work, stock that's where it should be, visual standards that hold, and opening and closing rhythms that don't wobble.
Built or embedded repeatable processes before, and documented them well enough that the next person could pick them up and run.
The kind of temperament that's energised by firsts. This is still early days for US retail, so there's no finished playbook waiting for you. You'll help write it.
A habit of staying close to what good retail looks like, what competitors are doing and where the interesting ideas are, and you bring that thinking back to the team.

Benefits

Comp & perks

Competitive PTO offerings. This includes 20 days of PTO, 10 additional paid days of sick/personal time, plus national holidays (in line with our Australian policies, but with US public holidays) and paid parental leave.
401(k) with employer match.
Generous medical benefits package.
A yearly product allowance, plus a further 50% discount for friends and family.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

multi-site leadershipstore managementsales accountabilitycustomer experience managementoperational detail managementperformance analysisprocess documentationteam coachingKPI trackingvisual merchandising

Soft Skills

team developmentclear communicationdirect feedbackproblem-solvingadaptabilityownershipattention to detailenergetic temperamentcollaborationstrategic thinking