Manager, Corporate Brand and Reputation Management
Bell Partners Inc
full-time
Posted on:
Location Type: Office
Location: Raleigh • North Carolina, Texas, Virginia • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead Bell’s corporate brand strategy and ensure a consistent, modern, and trusted brand presence across all channels
- Guide corporate marketing initiatives including property naming, social media content, celebratory weeks, and national recognition programs
- Own the corporate website roadmap in partnership with digital, ensuring content reflects Bell’s brand values and the needs of renters, residents, and investors
- Develop and maintain brand guidelines, templates, naming frameworks, and brand toolkits for use across the enterprise
- Serve as lead designer for corporate Bell marketing
- Create high quality brand aligned assets including executive committee materials, investor decks, digital content, presentations, and corporate collateral
- Ensure all creative output aligns with Bell’s visual standards and reflects a modern, elevated identity
- Lead Bell’s reputation strategy across all properties with a focus on consistent improvement of sentiment and response behavior
- Manage the J Turner relationship including reporting, analysis, and property level action planning
- Partner with Account Management to develop and deploy reputation enhancement campaigns that activate on site teams
- Create toolkits, communication guides, and best practices that help properties elevate the resident experience through reputation focused work
- Maintain a clear and effective brand voice for all resident facing communications
- Develop templates and frameworks for resident experience messaging
- Support corporate storytelling including website messaging, signature campaigns, and brand pillars
- Collaborate with Operations, Investor Relations, Business Development, HR, and Executive Leadership to support brand aligned initiatives
- Serve as the corporate creative and brand resource for high visibility projects across the enterprise
- Contribute to strategic planning and annual goal setting within the Marketing and Customer Experience organization
Requirements
- 4 to 6 years of experience in brand strategy, design, corporate communications, or related fields
- Multifamily experience preferred
- Strong design capability with visual identity systems, corporate brand guidelines, and digital design tools
- Proven experience managing brand reputation programs or platforms such as J Turner or similar
- Exceptional written and verbal communication skills with strong attention to detail
- Highly collaborative with experience partnering across operations, executive teams, and external stakeholders
- Strong project management skills and the ability to manage multiple initiatives with clarity and accountability
- Strategic thinker who can translate brand vision into practical tools, campaigns, and standards
Benefits
- Competitive compensation and reward strategies
- Health insurance
- Dental and vision coverage
- Income protection
- Retirement savings
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand strategydesigncorporate communicationsvisual identity systemscorporate brand guidelinesdigital design toolsbrand reputation programsproject managementcontent developmentstrategic planning
Soft skills
written communicationverbal communicationattention to detailcollaborationaccountabilitystrategic thinkingcreativityleadershiporganizational skillsproblem-solving