Write compelling marketing copy across a variety of content deliverables, including websites, blogs, landing pages, print mailers, video scripts, digital/social ads, and other creative assets
Refresh and optimize existing blog, landing page, and website content to improve user experience, maintain brand positioning/messaging, and better align the work to a client’s other marketing campaigns and larger business goals
Work closely with other members of the Content, SEO, and Design teams to incorporate SEO & GEO (generative engine optimization) goals into rich website content while still prioritizing user experience
Generate keyword ideas and conduct keyword research using dedicated software
Use keyword research and other industry research to create quality content strategies for website and blog pages
Perform quality assurance checks on content written by other team members, including thorough proofreading
Attend and participate in client onboarding & brainstorming meetings to gain an understanding of the tone and goal of the copy required
Skillfully interview clients about their company history, differentiators, brand voice, target audience, and service offerings to align copy with their stated goals and outcomes
Keep track of multiple deadlines and client projects, ensuring timely delivery of assignments without sacrificing quality
Partner with the internal Sales, Project Management, and Customer Service teams to ensure alignment on client accounts and provide status updates on content delivery deadlines
Understand basic reporting metrics and platforms, and adapt findings into actionable items to improve the work and ongoing performance
Attend regular department and company-wide meetings to stay abreast of the latest industry developments and company initiatives
Participate in and contribute to ongoing team trainings for consistent team growth

Requirements

Familiarity with the latest developments in content trends, consumer behavior, and SEO/GEO best practices as they apply to skilled trades industries
Proficiency with digital marketing concepts, particularly in relation to websites, lead generation, SEO, AI search, and creative ad copy
Ability to maintain a consistent tone, voice, and brand representation in written format across all platforms and channels, whether for short or long-format content
Experience in working with or maintaining a calendar of project deadlines and content launch dates
Familiarity with third-party enterprise SEO tools (e.g., Semrush, Surfer SEO, etc.)
Understanding of how to use AI tools as an assistant to enhance—not replace—creative thinking and process efficiencies
Able to work cross-platform in multiple CMS environments with a focus on WordPress & similar platforms
Excellent writing, editing, and storytelling skills
Excellent critical thinking, interpersonal, communication, time management, and organizational skills
Strong interview skills, professional decorum, and the ability to maintain composure during client-facing conversations
Intuitive and applied understanding of why some content works and some doesn't, including the ability to write toward a variety of target audiences, brand voices, and preferred tones
Attention to detail, adaptable, flexible, independent, self-motivated, and capable of working in a fast-paced, agile environment
Passion for marketing and writing, creativity, and a great attitude
A degree in Communications, Marketing, English Literature, Journalism, or a related field (preferred qualification)
1-3 years of copywriting, digital marketing, and/or SEO content optimization experience (preferred qualification)
Experience writing content for the home services and/or skilled trades industries is a plus; interest in writing for these sectors is a must.

Benefits

Medical, Dental, Vision, plus additional medical benefits
Employer-sponsored 401(k) and Roth
Flexible Vacation policy after 1 year of employment & sick time
Paid Maternity/Paternity leave for the birth, adoption, or fostering of a child
Exceptional Remote Culture: We have a culture committee to keep us connected

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

copywritingSEOGEOkeyword researchcontent strategyproofreadingdigital marketingAI toolsCMScontent optimization

Soft skills

writingeditingstorytellingcritical thinkinginterpersonal skillscommunicationtime managementorganizational skillsadaptabilitycreativity

Certifications

degree in Communicationsdegree in Marketingdegree in English Literaturedegree in Journalism