Director, Owned Media and Personalization

Belk

Lead owned media ecosystem for customer engagement and lifecycle marketing at retail company Belk. Drive strategy for Email, SMS, Push Notifications, and Customer Journey Orchestration to enhance customer value.

Posted 7/11/2026full-timeCharlotte • North Carolina • 🇺🇸 United StatesLead💰 $130,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Lead Belk's owned media ecosystem, including Website, Email, SMS, Push Notifications, Homepage Personalization, Customer Journey Orchestration, and Lifecycle Marketing
Drive customer engagement, retention, revenue, and customer lifetime value through a coordinated strategy
Serve as the business owner for the owned customer ecosystem
Own revenue, traffic, engagement, and growth goals across Email, SMS, Push, Homepage Personalization, and future owned channels
Set annual/quarterly growth plans and cross-channel KPIs
Optimize channel mix, frequency, and personalization for incremental sales and profitability
Build a test-and-learn culture with clear measurement across owned channels
Own subscriber acquisition, engagement, retention, and channel health
Define contact strategy balancing mass, segmented, triggered, and 1:1 messaging
Own personalization roadmap and trigger-based journeys across web, app, email, SMS, push
Use customer data and predictive insights to boost relevance, conversion, and CLV
Lead strategic relationships with CRM/CDP/personalization/martech vendors

Requirements

What you’ll need

Bachelor’s degree or equivalent combination of industry related professional experience and education
10+ years of applicable experience
Working experience leading and motivating cross-functional, interdisciplinary teams to achieve tactical and strategic goals
Working experience of technology services, operations, and support
Working experience managing project budgets and financials
Industry experience: Retail or direct to consumer
Strong leadership skills
Proven experience with customer-centric design
Track record in gaining collaboration and alignment from diverse teams with strong view points
Experience in iterative project delivery
Technical knowledge and ability to translate technical jargon to business stakeholder
Deep experience leading CRM, lifecycle marketing, and customer engagement strategies
Experience managing Email, SMS, Push Notification, Website Personalization, and Customer Data Platform ecosystems
Experience developing personalization roadmaps and customer journey frameworks
Experience leading marketing technology implementations and platform migrations
Experience balancing promotional, loyalty, lifecycle, and personalized communications within a unified customer contact strategy
Experience using customer analytics and AI-driven capabilities to improve customer engagement and business outcomes.

Benefits

Comp & perks

Positive, inclusive, vibrant and fast-paced environment
Access to all the tools and resources necessary to be effective in your job
Opportunities to meet with senior leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Customer Data Platform ManagementEmail MarketingSMS MarketingPush Notification ManagementWebsite PersonalizationCustomer Journey FrameworksPredictive AnalyticsProject Budget ManagementIterative Project DeliveryCustomer-Centric Design

Soft Skills

LeadershipCollaborationMotivating TeamsStrategic AlignmentCommunication