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Belk

Director, Owned Media – Personalization

Belk

Director managing Belk's owned media channels including Email and Web. Driving customer engagement and coordinating strategies for improved retention and revenue growth.

Posted 7/10/2026full-timeCharlotte • North Carolina • 🇺🇸 United StatesLead💰 $130,000 - $160,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in leading owned media ecosystems, optimizing channel strategies, and implementing customer-centric design principles. Proven ability to drive incremental sales through effective measurement and personalization across various communication channels.

Highest-signal resume keywords
Owned Media Ecosystem ManagementEmail MarketingSMS MarketingPush Notification StrategyCustomer Data Platform Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Channel OptimizationCustomer-Centric DesignMeasurement and AnalyticsWebsite PersonalizationTest-and-Learn Culture
Soft Skills
Strong Leadership Skills
Certifications & Qualifications
Bachelor’s Degree
Industry Keywords
Incremental SalesContact StrategyMass MessagingSegmented MessagingTriggered Messaging1:1 Messaging

About the role

Key responsibilities & impact
  • Lead Belk's owned media ecosystem, including Website, Email, SMS, Push Notifications
  • Optimize channel mix, frequency, and personalization for incremental sales and profitability
  • Build a test-and-learn culture with clear measurement across owned channels
  • Define contact strategy balancing mass, segmented, triggered, and 1:1 messaging

Requirements

What you’ll need
  • Bachelor’s degree or equivalent combination of industry related professional experience and education
  • 10+ years of applicable experience
  • Strong leadership skills
  • Proven experience with customer-centric design
  • Experience managing Email, SMS, Push Notification, Website Personalization, and Customer Data Platform ecosystems.

Benefits

Comp & perks
  • Health insurance
  • Paid time off
  • Flexible work arrangements
  • Professional development