Director, Owned Media – Personalization

Belk

Director managing Belk's owned media channels including Email and Web. Driving customer engagement and coordinating strategies for improved retention and revenue growth.

Posted 7/10/2026full-timeCharlotte • North Carolina • 🇺🇸 United StatesLead💰 $130,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Lead Belk's owned media ecosystem, including Website, Email, SMS, Push Notifications
Optimize channel mix, frequency, and personalization for incremental sales and profitability
Build a test-and-learn culture with clear measurement across owned channels
Define contact strategy balancing mass, segmented, triggered, and 1:1 messaging

Requirements

What you’ll need

Bachelor’s degree or equivalent combination of industry related professional experience and education
10+ years of applicable experience
Strong leadership skills
Proven experience with customer-centric design
Experience managing Email, SMS, Push Notification, Website Personalization, and Customer Data Platform ecosystems.

Benefits

Comp & perks

Health insurance
Paid time off
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Channel OptimizationCustomer-Centric DesignMeasurement and AnalyticsWebsite PersonalizationTest-and-Learn Culture

Soft Skills

Strong Leadership Skills

Certifications

Bachelor’s Degree