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About the role
Key responsibilities & impact- Responsible for creating a best in class customer experience through effective site merchandising strategies
- Utilize applied knowledge of Digital Merchandising to develop and execute improvements in the customer shopping experience to increase revenue and conversion
- Provide leadership within Digital Merchandising team; mentor and lead digital merchandisers
- Manage all aspects of item setup workflow for assigned family of business
- Partner with internal and external contacts to ensure accuracy of product setup and on-time site launches
- Maintain product onsite reporting and take action accordingly
- Provide weekly and as needed reporting on business status, risks, and opportunities
- Partner with Digital Marketing to execute visual merchandising strategies by leveraging analytics to drive increases in engagement and conversion
- Create and manage category page content/linking strategies; provide direction to Marketing creative team to develop and execute category initiatives and strategies
- Perform insightful category analysis to determine optimization opportunities in assortment or online customer experience
- Influence cross-functional business leaders in establishing family of business digital objectives
- A/B test effectiveness of merchandising strategies; refine strategy based on measured results
- Serve as the digital subject matter expert for cross-functional partners including digital planning and marketing teams, vendors, omni buying and planning teams and DMM’s
- Recommend enhancements/updates based on category knowledge, competitive analysis, and customer behavior
- Monitor site experience in partnership with analytics team and adjust based on customer engagement
- Assist with customer service questions, warehouse issues and product questions
Requirements
What you’ll need- Bachelor's degree and/or equivalent years of experience
- 1-3 years of digital merchandising leadership experience
- Knowledge of principles in Marketing, Merchandising, or User Experience
- Software Proficiency in Microsoft Office, Outlook, web content management system, and web analytics
- Understanding of online retail, marketing trends, design concepts within the digital space, responsive and adaptive concepts
- Understanding of KPIs, data analysis and reporting
- Understanding of appropriate technology platforms and retail systems
- Understanding of web site information architecture, taxonomies and site mapping
Benefits
Comp & perks- Health insurance
- Equal Opportunity Employer
- Inclusive work environment
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital merchandisingdata analysisA/B testingcategory analysissite merchandising strategiescustomer experience optimizationreportingweb analyticsuser experience principlesmarketing principles
Soft Skills
leadershipmentoringcollaborationinfluencingcommunicationproblem-solvingstrategic thinkinganalytical thinkingadaptabilitycustomer service
Certifications
Bachelor's degree