Establish viable opportunities – through probing and solutions based questions
Contact prospective customers – engage directly with prospects through phone, email or other desk-based methods (such as LinkedIn messaging)
Evaluate quality of leads – qualify and score the viability of an interested lead by assessing the need, timing, upcoming & current investment plans
Identify key stakeholders – map key stakeholders within each prospective customer
Inform prospects - of Belden’s solutions and gauge interest in offerings
Score opportunities - Assess information gathered and score opportunities per a defined set of criteria (MEDICC Criteria: Metrics, Economic Buying Influencer, Decision Process, Identified Pain, Coach, Competition)
Implement and maintain lead generation strategies – design lead generation strategies based on pre-funnel performance from the Customer Relationship Management tool (Salesforce.com)
Handover scheduled leads - schedule a meeting and seamlessly hand off sales-qualified opportunities to our sales representatives for further discovery
Ensure continuous improvement - collaborate with marketing and sales to assess lead and opportunity quality, incorporate feedback and refine reach out processes as needed
Identify patterns of success and build efficiencies into efforts

Requirements

Bachelor's degree in Business, Marketing or related field
Minimum of 3 years of experience as a lead generation specialist with an emphasis on lead generation
Experience working within the marketing industry is preferred
Proficiency with CRM software
Strong written and verbal communication skills and a high comfort with phone-based interaction
Strong web-based computer skills (use of search engine technology, platforms such as Salesforce.com and LinkedIn and other sales prospecting tools)
Competitive mindset and passion for customer acquisition, engagement and market growth
Ability to quickly build professional rapport with individuals through various communications channels such as telephone and email
Sales-oriented and goal-oriented, self-starting and an ability to deal with ambiguity
Proven ability to get results and meet commitments
Ability to work individually and in a team
English fluency to business standard essential
Demonstrate the Belden Values

Benefits

health/dental/vision
long term/short term disability
life insurance
HSA/FSA
matching retirement plans
paid vacation
parental leave
employee stock purchase plan
paid leave for volunteer work in your community
training opportunities
professional talent management and succession planning
corporate health well-being initiatives
commitment to diversity, equity, inclusion and sustainability!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

lead generationlead scoringcustomer qualificationsales prospectingsales strategy designdata analysiscommunication skills

Soft Skills

strong written communicationstrong verbal communicationcompetitive mindsetcustomer engagementability to build rapportgoal-orientedself-startingteamworkadaptability

Certifications

Bachelor's degree in BusinessBachelor's degree in Marketing