Belden Inc.

Manager, Brand Governance

Belden Inc.

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $125,000 - $155,000 per year

About the role

  • Serve as the subject matter expert and primary point of contact for brand governance, standards and brand-related inquiries.
  • Develop, maintain and evolve brand guidelines, frameworks, and standards; review and approve branded messaging and visual assets.
  • Support and participate in Belden’s brand transformation initiatives, including planning and implementation.
  • Contribute to the evolution of brand architecture with connected brands and portfolio alignment across products and solutions.
  • Collaborate with business and marketing partners on product and solution launches, serving as the brand expert for naming, branding and trademark considerations.
  • Manage Belden’s trademark portfolio, including applications, renewals, compliance and communication.
  • Partner with Legal to monitor and address trademark infringements and protect Belden’s intellectual property and brand equity.
  • Mitigate brand and reputational risk through proactive monitoring of online and offline brand usage.
  • Manage and collaborate with external agencies to own brand research.
  • Translate brand research and performance insights into actionable guidance for brand standards, messaging frameworks, and brand investment priorities.
  • Develop and support strategic brand-building, multi-channel marketing campaigns.
  • Partner with the Digital Transformation team to develop and manage a cohesive web domain strategy for current and future Belden domains.
  • Educate and train employees, partners, and agencies on proper brand usage and governance practices.
  • Develop tools and resources that enable efficient, compliant brand execution across the organization.

Requirements

  • Bachelor’s degree in Marketing, Communications or a related field
  • 5+ years of marketing experience with a strong focus on brand management
  • Demonstrated experience implementing and governing brand systems in a complex, B2B and global environment
  • Proven ability to balance brand consistency with business needs and speed to market
  • Strong project management, organizational and prioritization skills with excellent attention to detail
  • Experience gathering, analyzing and translating customer insights into actionable strategies
  • Strong written and verbal communication skills with the ability to influence without direct authority
  • Experience managing agencies and external vendors
  • Preferred Experience working with trademark and intellectual property considerations; familiarity with IP law and regulations or a strong willingness to learn
  • Experience supporting brand integration in mergers and acquisitions.
Benefits
  • health/dental/vision
  • long term/short term disability
  • life insurance
  • HSA/FSA
  • matching retirement plans
  • paid vacation
  • parental leave
  • employee stock purchase plan
  • paid leave for volunteer work in your community
  • training opportunities
  • professional talent management and succession planning
  • corporate health well-being initiatives
  • commitment to diversity, equity, inclusion and sustainability
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand managementbrand governancebrand guidelinestrademark managementbrand architecturemulti-channel marketingcustomer insights analysisproject managementmarketing strategybrand integration
Soft Skills
organizational skillsattention to detailcommunication skillsinfluencing skillscollaborationstrategic thinkingproblem-solvingtraining and educationprioritizationadaptability
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Communications