Solution Marketing Manager
Belden Inc.
full-time
Posted on:
Location Type: Hybrid
Location: Carmel • United States
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Salary
💰 $101,400 - $152,100 per year
About the role
- Define and own the launch strategy for new solution introductions, combining established processes with innovative tactics and methods to achieve targets for growth.
- Collaborate with subject-matter experts and creative teams to translate technical solution frameworks into compelling customer-facing messaging.
- Lead cross-functional teams in the development of foundational campaign frameworks, including customer profiles, buyer personas, key messages, unique selling propositions and content strategies.
- Project-manage content development and promotion activities for new solutions from intake to launch, including collateral, digital, communications, sales enablement and campaign assets.
- Plan and develop solution-oriented marketing assets to support global growth initiatives for priority vertical markets.
- Plan and oversee top-of-funnel awareness campaigns to support global growth targets for new and existing solutions and services.
- Partner with growth marketing teams to integrate launches into demand-generation initiatives, align priorities, analyze KPI results and uncover best practices.
- Align with cross-functional stakeholders to measure and report on solution launch effectiveness and ROI.
Requirements
- Bachelor’s degree or higher in marketing, communications, or a similar field.
- 5-7+ years of experience in marketing, communications, or related roles.
- Expertise in developing and executing comprehensive marketing plans that drive measurable results.
- Proven track record of effective collaboration with cross-functional teams (e.g., Creative, Product, Sales, Digital).
- Demonstrated project management skills with the ability to manage multiple complex initiatives simultaneously from conception to completion.
- Experience in product or solution marketing, with a focus on new product/solution introductions preferred.
- Ability to translate complex technical concepts into clear, compelling, and value-driven marketing messages.
- Analytical mindset with the ability to define KPIs, measure marketing effectiveness, and report on ROI.
- Excellent written and verbal communication, presentation, and interpersonal skills.
Benefits
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Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing plansproject managementcontent developmentcampaign frameworksKPI analysissolution marketingdigital marketingbuyer personascustomer profilessales enablement
Soft Skills
collaborationcommunicationpresentationinterpersonal skillsanalytical mindsetleadershiporganizational skillscreativitystrategic thinkingproblem-solving
Certifications
Bachelor’s degree in marketingBachelor’s degree in communications