Director of Integrated Marketing

BELAY

Director of Integrated Marketing responsible for leading impactful marketing functions at BELAY. Strategizing, overseeing, and optimizing marketing efforts to drive scalable growth.

Posted 5/21/2026full-timeRemote • California, Illinois, New York, Oregon • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Lead and unify centralized marketing functions across brand, content, operations, and digital experience.
Ensure alignment between brand strategy, campaign execution, and revenue objectives.
Build scalable processes and operating rhythms that improve marketing efficiency and effectiveness.
Partner closely with revenue marketing leaders to support business-line growth goals.
Drive operational consistency and cross-functional collaboration across the marketing organization.
Oversee brand consistency and messaging across all channels and touchpoints.
Lead content strategy and production, including thought leadership, demand generation support, SEO content, and customer storytelling.
Manage internal and external communications, public relations coordination, and executive communications support.
Own the company’s web experience strategy, including user experience, content structure, SEO alignment, and conversion optimization partnership.
Lead marketing operations functions including automation, campaign enablement, workflow management, and martech optimization.
Lead and develop a multidisciplinary team across content, creative, marketing operations, project management, and digital experience.
Develop and execute strategies aligned with organizational goals and measurable business outcomes.

Requirements

What you’ll need

8+ years of progressive marketing leadership experience, preferably in high-growth, performance-driven, or private equity-backed environments.
Experience leading cross-functional marketing teams spanning brand, content, digital, and operations.
Strong operational mindset with demonstrated ability to build scalable marketing systems and processes.
Deep understanding of brand strategy, digital marketing ecosystems, content strategy, SEO, marketing automation, and web experience management.
Experience leveraging marketing technology, automation, and AI-enabled tools to improve operational effectiveness and scalability.
Strong communicator capable of balancing strategic thinking with execution and cross-functional collaboration.
Proven ability to lead through ambiguity and drive organizational alignment.
Experience managing multiple priorities in fast-paced environments with high accountability.
Strong analytical and problem-solving skills with the ability to interpret data and translate insights into action.

Benefits

Comp & perks

Work at Home Opportunity
Full-time remote work
Company culture prioritizing integrity, collaboration, and positivity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing leadershipbrand strategydigital marketingcontent strategySEOmarketing automationweb experience managementcampaign enablementworkflow managementdata analysis

Soft Skills

strategic thinkingcross-functional collaborationcommunicationproblem-solvingoperational mindsetleadershipadaptabilityprioritizationteam developmentexecution