Senior Digital Analyst – Search, Strategic Services
Belardi Wong
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Opportunity Analysis & Project Work Support in audits of paid search strategy across campaign structure, bid strategy, copy/creative, keyword strategy, Performance Max implementation and strategy
- Review and package findings in concise Excel reports and PowerPoint presentations to present to clients
- Execute the paid search strategy for DTC ecommerce brands and multi-location lead gen clients including campaign execution, reporting, and analysis in partnership with Sr. Digital Strategist
- Lead at least one account in the first 12 months, responsible for project management, budget alignment, and communicating cross-channel strategies
- Manage and lead weekly call agendas and ensure key insights are effectively communicated to the client in a timely manner
- Ensure all campaigns are managed within agreed upon budgets and ROAS targets
- Use tools like Google Analytics, Google AdWords, Looker, and Funnel to generate reports, insights and recommendations
- Work with the internal team to share learnings across clients for improved performance in both search and social
- Stay up to date on industry trends and ensure Belardi Wong is on the cutting edge of digital marketing strategy.
Requirements
- 5+ years applicable experience
- Very proficient in Google AdWords
- 2+ years in lead gen experience including campaign strategy, measurement, and optimization.
- Experience in offline conversion imports preferred
- Experience with local marketing tactics and strategies preferred
- Experience with budgets of <$50k per month AND $1m+ per month preferred
- Bing Ads, Google Analytics, Google Looker, Excel and PowerPoint expertise
- Must be an expert in paid search
- A self-starter with the ability to be both self-directed and collaborative
Benefits
- 401k w/ company match
- business casual dress
- summer hours
- coaching
- mentorship programs
- customized training
- professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid search strategycampaign executionreportinganalysisbudget managementlead generationoffline conversion importslocal marketing tacticsoptimizationPerformance Max implementation
Soft Skills
project managementcommunicationself-startercollaborativeinsight presentationagendas managementtimely communicationcross-channel strategy