Senior Digital Analyst – Search, Strategic Services
Belardi Wong
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Opportunity Analysis & Project Work Support in audits of paid search strategy across campaign structure, bid strategy, copy/creative, keyword strategy, Performance Max implementation and strategy
- Review and package findings in concise Excel reports and PowerPoint presentations to present to clients
- Execute the paid search strategy for DTC ecommerce brands and multi-location lead gen clients including campaign execution, reporting, and analysis in partnership with Sr. Digital Strategist
- Lead at least one account in the first 12 months, responsible for project management, budget alignment, and communicating cross-channel strategies
- Manage and lead weekly call agendas and ensure key insights are effectively communicated to the client in a timely manner
- Ensure all campaigns are managed within agreed upon budgets and ROAS targets
- Use tools like Google Analytics, Google AdWords, Looker, and Funnel to generate reports, insights and recommendations
- Work with the internal team to share learnings across clients for improved performance in both search and social
- Stay up to date on industry trends and ensure Belardi Wong is on the cutting edge of digital marketing strategy.
Requirements
- 5+ years applicable experience
- Very proficient in Google AdWords
- 2+ years in lead gen experience including campaign strategy, measurement, and optimization.
- Experience in offline conversion imports preferred
- Experience with local marketing tactics and strategies preferred
- Experience with budgets of <$50k per month AND $1m+ per month preferred
- Bing Ads, Google Analytics, Google Looker, Excel and PowerPoint expertise
- Must be an expert in paid search
- A self-starter with the ability to be both self-directed and collaborative
Benefits
- 401k w/ company match
- business casual dress
- summer hours
- coaching
- mentorship programs
- customized training
- professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid search strategycampaign executionreportinganalysisbudget managementlead generationoffline conversion importslocal marketing tacticsoptimizationPerformance Max implementation
Soft skills
project managementcommunicationself-startercollaborativeinsight presentationagendas managementtimely communicationcross-channel strategy