Bel

Brand Manager

Bel

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois • United States

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Salary

💰 $140,000 - $155,000 per year

About the role

  • develops US Brand Strategy inclusive of overall US growth strategy, global brand strategy, local positioning, tactical plans, price/value proposition, strategic target activation, and new product strategies.
  • Translates consumer, category, and competitive insights into actionable strategic plans.
  • actively analyzes syndicated data to monitor brand performance and market dynamics and provide recommendations to leadership to maximize growth and drive Demand forecast accuracy.
  • Consistently evaluates business progress against plan and recommends corrective action as needed.
  • Actively manages P&L variances to attain annual and long-range financial objectives.
  • develop and execute integrated marketing plans for US, often leveraging global brand plans.
  • Leads agency partner relationship to ensure maximum efficiency and breakthrough marketing activations.
  • analyzes program results and marketplace dynamics to provide on-going marketing mix recommendations.
  • identifies growth opportunities via line extensions, packaging and other renovation projects.
  • Lead cross-functional team on renovation projects ensuring accurate business case development and on-time route to market.
  • supports evolution of internal brand management organization through effective recruitment, management, and development of team.

Requirements

  • Minimum Bachelor’s degree required, MBA preferred
  • 4+ years of progressive CPG Brand Marketing experience
  • Ability to enroll and align leaders at all levels through effective storytelling and clearly articulated (verbal and visual PowerPoint) strategic thinking.
  • Must have experience managing multiple projects at once in a fast paced, matrix management environment.
  • Must be an independent and proactive contributor that can excel in changing and ambiguous situations.
  • Must have expertise in data analysis (Nielsen/IRI preferred); translating data into insights, demonstrate strong leadership, teamwork and strategic thinking skills.
  • Ability to communicate (both verbally and in writing) concisely and effectively within function and with direct reports, cross-functional team, and agency partners.
Benefits
  • PTO and Medical, Dental and Vision Benefits from Day 1
  • 401k Match
  • Hybrid work schedule in Chicago
  • Bonus Opportunity: 23%
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategydata analysisP&L managementmarketing plansmarket analysisconsumer insightscompetitive insightsfinancial objectivesproject managementstrategic thinking
Soft Skills
leadershipteamworkstorytellingcommunicationproactive contributionalignmentadaptabilitymanagementdevelopmentcross-functional collaboration
Certifications
Bachelor's degreeMBA