Bel

Brand Manager – Innovation

Bel

full-time

Posted on:

Location Type: Office

Location: Casablanca • Morocco

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About the role

  • Develop and execute the brand strategy
  • Analyze the market, trends, and competitors
  • Identify opportunities and threats
  • Formulate recommendations to improve performance
  • Develop the annual brand plan
  • Execute and oversee marketing campaigns
  • Coordinate internal and external stakeholders
  • Support the brand's innovation projects
  • Analyze consumer and sales data, KPIs, and P&L

Requirements

  • Master's degree (Bac+5) in Marketing or Communications
  • 4–5 years of experience in a similar role
  • Experience managing marketing projects
  • Experience developing brand strategies
  • Performance analysis
  • Comfortable working with cross-functional teams
  • Experience coordinating agencies
Benefits
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Hard Skills & Tools
brand strategy developmentmarket analysisperformance analysismarketing campaign executionconsumer data analysissales data analysisKPI analysisP&L analysisproject managementagency coordination
Soft Skills
stakeholder coordinationcross-functional teamworkcommunicationstrategic thinkingproblem-solving
Certifications
Master's degree in MarketingMaster's degree in Communications