Bel

V.I.E. Associate Brand Manager – Innovation

Bel

full-time

Posted on:

Location Type: Office

Location: Chicago • Illinois • United States

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About the role

  • Support Innovation Pipeline: Assist in identifying, developing, and launching new products and concepts that align with the brand’s growth strategy and consumer trends.
  • Market & Consumer Insight Analysis: Gather and analyze consumer insights, market data, and competitive intelligence to inform new product development and positioning.
  • Cross-Functional Collaboration: Work closely with R&D, Marketing, Sales, Finance, Supply Chain and Global teams to ensure effective execution of innovation projects from ideation to commercialization.
  • Project Management: Lead the cross-functional team through stage gate process ensuring timelines, budgets, and key milestones are met.
  • Business Case Development: Prepare business cases for new innovations, including volume forecasts, financial analysis, and resource needs.
  • Go-to-Market Strategy: Contribute to the development of strategic launch plans, including marketing mix, packaging, communication, and distribution strategies across channels.
  • Performance Tracking: Monitor and analyze the performance of new launches, recommend adjustments, and identify future opportunities for growth.
  • Trend Monitoring: Stay up to date on industry trends, emerging technologies, and consumer behaviors relevant to the category.

Requirements

  • Bachelor’s degree or equivalent
  • 1-2 years of innovation marketing experience, preferably with a CPG
  • Must be an independent and proactive contributor that can demonstrate strong leadership, teamwork and strategic thinking skills
  • Must be comfortable in fluid and ambiguous situations and working with various cross functions across local and global teams.
  • Experience in utilizing and analyzing Circana data is preferred
Benefits
  • Health insurance
  • 401(k) matching
  • Paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
innovation marketingbusiness case developmentfinancial analysismarket data analysisconsumer insights analysisperformance trackinggo-to-market strategytrend monitoringproject managementvolume forecasting
Soft Skills
leadershipteamworkstrategic thinkingindependent contributorproactiveadaptabilitycollaborationcommunicationproblem-solvinganalytical thinking
Certifications
Bachelor's degree