Bel

Category Manager

Bel

full-time

Posted on:

Location Type: Office

Location: Braine-l'Alleud • 🇧🇪 Belgium

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Job Level

Mid-LevelSenior

About the role

  • Analyzes market trend on a long term perspective: Consumer, shopper, retailing evolution
  • Develops category vision for Bel on the cheese and snacking category : contribution to turnover, sales volume, brand image, place in the shelves
  • Develops Category strategy and tactics (field)
  • Identifies category projects & strategy in line with Bel business and brand objectives
  • Establish monthly business points by building dashboards on each of the retailers
  • Monthly analysis of the commercial levers on the categories and our brands in the retailers in charge
  • Delivers insightful and timely category information to the relevant contacts within customer base
  • Establish strategic plan (business review) for each customers
  • Follow the assortment: analysis of assortment movements, analysis of the performance of new products, carrying out rankings by segments and brands within each retailers, preparation of innovation sheets for resale to customers
  • Analyze merchandising: analysis of merchandising data by brand and on the market, help in the preparation of internal meetings with the merchandizing coordinators
  • Sales : provide the quantified arguments necessary for a successful sale to the sale advisor
  • Marketing: relay of the marketing strategy to the customers
  • In collaboration with KAM – category manager giving his expertise about market tendencies during customer’s meeting
  • Perfect store/Retail Excellence : develop and coordinate in-store excellence activities
  • RGM: optimize Bel’s brands propositions based on robust analysis / be a relay for the Global RGM team

Requirements

  • Master degree in business management, marketing or communication (ideally university degree)
  • 3-5 years experience in Sales development and/or Marketing preferably in FMCG
  • Good knowledge of MS Office / Nielsen
  • Comfortable within complex and international organizations
  • Landscape understanding (knowledge of FMCG market)
  • From Insights to Category driver
  • Sales activation
  • Customer Partnering
  • Financial acumen
  • Analytical, deductive, passionate about sales, communicative and proactive attitude
  • Fluent Dutch and English, French is a strong asset.
Benefits
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Applicant Tracking System Keywords

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Hard skills
category strategysales developmentmarket analysisdashboard creationmerchandising analysissales activationfinancial acumendata analysiscustomer partneringinsights to category driver
Soft skills
analyticaldeductivecommunicativeproactivepassionate about sales
Certifications
Master degree in business managementMaster degree in marketingMaster degree in communication