Segment Marketing Manager

Beem Credit Union

Segment Marketing Manager defining product positioning and driving member engagement at Beem Credit Union. Leading cross-functional collaboration to optimize marketing strategies for financial products.

Posted 4/25/2026full-timeBritish Columbia • 🇨🇦 CanadaMid-LevelSenior💰 CA$77,400 - CA$96,800 per yearWebsite

About the role

Key responsibilities & impact

Own the GTM plan for priority products/initiatives
Partner with Product & Innovation to validate product-market fit assumptions
Develop lifecycle programs (onboarding, activation, cross-sell, and retention)
Synthesize market, competitive, and member insights
Define positioning, value propositions, and key messages for priority segments
Assess segment performance over time and recommend refinements

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, or a related field
3–5 years of experience in product marketing within Credit Unions, Financial Institutions, or Fintech
Proven success in developing and executing GTM strategies that drive acquisition and retention
Strong analytical skills with experience in market research and data interpretation
Deep understanding of the five pillars of Product Marketing: Customer, Market Insight, Positioning & Messaging, Launches, and Sales Enablement
Excellent communication and presentation skills with the ability to influence stakeholders
Proficiency in project management tools such as Asana, Confluence, and Jira
Strategic thinker with a performance-driven mindset and the ability to manage multiple initiatives

Benefits

Comp & perks

Health & wellness and Time away
Extended health and dental coverage
Mental health support
Disability coverage
Vacation and personal days

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

GTM strategiesmarket researchdata interpretationproduct marketingcustomer insightspositioningmessagingsales enablementlifecycle programsperformance analysis

Soft Skills

analytical skillscommunication skillspresentation skillsinfluencing stakeholdersstrategic thinkingperformance-driven mindsetproject managementability to manage multiple initiatives