CRM Manager ā Email, WhatsApp
bedrop š
full-time
Posted on:
Location Type: Hybrid
Location: Mannheim ā¢ Germany
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About the role
- Development and implementation of our CRM & email strategy (from campaigns to flows)
- Building segmentations and personalizations along the customer journey
- Analysis of KPIs (Open Rate, CTR, Conversion) and deriving concrete optimizations
- Creation of high-performing emails (copy; structure; basic designs)
- Further development and optimization of flows (e.g., Welcome, Retention, Abandoned Cart)
- Close collaboration with other departments (e.g., Marketing, Management, and Customer Care)
Requirements
- 3ā4 years of experience in CRM / email marketing
- Experience with Klaviyo is a plus but not required
- Prior experience working with a CRM/email marketing tool
- Strong copywriting skills (sales-oriented & educational)
- Confident handling of data and KPIs
- Experience with tools such as Canva, Slack, Notion
- Fluent in German and good command of English
Benefits
- A long-term perspective in a fast-growing health/food scale-up
- Collegial collaboration in a positive working atmosphere
- Flat hierarchies
- Fair compensation
- Varied and interesting role
- Scale-up vibe: you will work closely with a dynamic and highly motivated team
- Opportunities to participate in cross-functional company development
- Employee events (where possible)
- Networking at various events and appointments, including with Judith Williams
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRMemail marketingcopywritingKlaviyodata analysisKPI analysisemail campaign optimizationcustomer segmentationpersonalizationemail design
Soft Skills
collaborationcommunicationorganizational skillssales-orientededucational writing