Senior Marketing Manager – New Member Growth, Acquisition Strategy

BECU

Senior Marketing Manager at BECU developing strategies for growing member acquisitions and enhancing community connections. Driving impactful marketing initiatives to foster financial well-being.

Posted 6/16/2026full-timeCalifornia, Idaho, South Carolina, Texas, Washington • 🇺🇸 United StatesSenior💰 $128,900 - $157,500 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

customer acquisitionmarketing planninganalyticscompetitive analysisROI analysisCAC analysisforecastingperformance planningbudget managementgo-to-market strategy

Soft Skills

business acumenwritten communicationpresentation skillscross-functional collaborationrelationship buildinginfluencenegotiationproject managementmentoringinnovation

Certifications & Qualifications

Bachelor’s degree in MarketingBachelor’s degree in Business AdministrationBachelor’s degree in FinanceBachelor’s degree in EconomicsBachelor’s degree in CommunicationsAdvanced degree in MarketingAdvanced degree in Business Administration

Industry Keywords

consumer financial servicesbankinglendingcredit cardsinsurancefintechwealth managementmarket trendscustomer segmentsmarketing opportunities

About the role

Key responsibilities & impact

Shape Growth & Acquisition Strategy: You’ll design integrated customer acquisition strategies that align with growth, revenue, engagement, and profitability goals across products and channels.
Drive Channel & Audience Strategy: You’ll define channel strategies and recommend target audiences, channel mix, and investment levels to maximize reach and effectiveness across digital and traditional platforms.
Turn Insights into Actionable Plans: You’ll translate business goals into clear marketing plans, forecasts, and performance targets that guide execution and success.
Forecasting & Performance Planning: You’ll lead forecasting efforts, membership planning, and projections—ensuring strategies are grounded in data and aligned with enterprise goals.
Design Offer & Campaign Strategies: You’ll build and refine offer strategies and go-to-market approaches that resonate with member needs and drive measurable outcomes.
Optimize Marketing Performance: You’ll analyze ROI, CAC, and channel performance to continuously improve effectiveness, making data-driven adjustments and balancing key tradeoffs.
Evaluate Market & Competitive Landscape: You’ll conduct competitive analysis and assess market trends, customer demand, and emerging opportunities to inform strategy.
Collaborate Across Teams: You’ll partner with Product, Marketing, Analytics, Finance, and Operations to ensure strategies are integrated, scalable, and aligned to business objectives .
Manage Budgets & Financial Performance: You’ll oversee marketing budgets, ensuring effective allocation, accurate tracking, and alignment with strategic priorities.
Influence with Insights: You’ll deliver clear, compelling reporting and executive-level presentations that guide leadership decisions and shape business direction.
Lead & Mentor Others: You’ll foster a culture of innovation, accountability, and collaboration by mentoring team members and strengthening cross-functional partnerships.

Requirements

What you’ll need

Minimum requires a Bachelor’s degree in Marketing , Business Administration, Finance, Economics, or Communications, or equivalent education-related experience
Minimum 6+ years of experience in customer acquisition, strategy, marketing planning, analytics, or consulting roles
Advanced degree in Marketing or Business Administration preferred.
Excellent business acumen with the ability to research and provide innovative business and competitive analytics, positioning, and strategies toward fulfilling marketing opportunities
Acquisition marketing experience and demonstrated ability to develop and execute acquisition strategies that support growth, revenue, and profitability objectives
Excellent written and presentation skills, including presentation development and delivery
Demonstrated ability to lead and inspire cross-functional collaboration, relationship building, influence, and negotiation
Analytical skills with experience evaluating market opportunities, customer segments, and channel performance
Background in consumer financial services (e.g., banking, lending, credit cards, insurance, fintech, or wealth)
Excellent project management skills with a strong service focus and ability to manage multiple projects and deliverables

Benefits

Comp & perks

401(k) Company Match (up to 3%)
4% annual contribution to your 401(k) by BECU
Medical, Dental and Vision (family contributions as well)
PTO Program + Exchange Program
Tuition Reimbursement Program
BECU Cares volunteer time off + donation match