Marketing Manager – Engagement, Member Communications

BECU

Marketing Manager at BECU developing strategic marketing communications to enhance member engagement. Collaborating with teams to deliver cohesive member experiences across all channels.

Posted 4/15/2026full-timeRemote • Arizona, California, Idaho, North Carolina, Oregon, South Carolina, Texas, Virginia, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $106,600 - $130,100 per yearWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Own the Member Communications Strategy: You’ll develop and lead a comprehensive marketing communications strategy that defines how and when BECU proactively engages members across the full lifecycle, shifting from transactional messaging to a more strategic, marketing-driven approach.
Lead Omnichannel Engagement Planning: You’ll determine the right mix of channels—including email, mobile app, digital experiences, statements, and other touchpoints—to deliver cohesive, engaging member experiences that drive adoption, trust, and retention.
Drive Go-to-Market and Lifecycle Initiatives: You’ll lead marketing communications and go-to-market strategies for new features and experiences, ensuring members understand the value and are motivated to engage.
Partner Across the Organization: You’ll collaborate closely with product, digital, operations, MarTech, UX, and creative teams to translate business needs into clear, effective communications while aligning to shared goals and timelines.
Guide Creative Development: You’ll write clear creative briefs, provide thoughtful feedback, and partner closely with copywriters and designers to ensure messaging is on-brand, member-centric, and effective.
Manage Campaign Execution: You’ll oversee campaign planning, calendaring, and execution, with the ability to independently manage campaigns using established tools and processes.
Measure and Optimize Performance: You’ll define, track, and refine KPIs to evaluate performance, engagement, and impact—using insights to continuously improve strategies and outcomes.
Oversee Budgets and Business Cases: You’ll support the management of marketing budgets, monitor spend, and build business cases to support initiatives such as centralizing member communications for a more cohesive experience.
Navigate a Regulated Environment: You’ll ensure all marketing activities comply with regulatory requirements and internal policies, particularly within a financial services context.
Contribute to Team Culture: You’ll bring a collaborative mindset, share learnings and best practices, and help foster a culture where curiosity, accountability, and continuous improvement thrive.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience
Five years of experience in marketing communications, product marketing, or a comparable role
Advanced degree in Marketing, Business Administration, or Communications preferred
CRM and life-cycle marketing experience
Excellent project management skills with a strong service focus and ability to manage multiple projects and deliverables
Excellent written and presentation skills, including presentation development and delivery
Demonstrated understanding of marketing communications, brand and its relation to positioning, marketing strategies, and tactics
Excellent business acumen and analytical thinking with the ability to provide insights, research and provide innovative business and competitive analytics, positioning, and strategies toward fulfilling marketing opportunities
Ability to lead and inspire cross-functional collaboration, relationship building, influence, and negotiation

Benefits

Comp & perks

401(k) Company Match (up to 3%)
4% annual contribution to your 401(k) by BECU
Medical, Dental and Vision (family contributions as well)
PTO Program + Exchange Program
Tuition Reimbursement Program
BECU Cares volunteer time off + donation match

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing communicationsgo-to-market strategiescampaign planningKPI trackingCRMlifecycle marketingproject managementbusiness analyticscreative brief writingdigital marketing

Soft Skills

collaborationcommunicationleadershipinfluencenegotiationanalytical thinkingservice focusrelationship buildingcuriosityaccountability

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Business AdministrationBachelor’s degree in CommunicationsAdvanced degree in MarketingAdvanced degree in Business AdministrationAdvanced degree in Communications