Senior CRM & Performance Marketing Manager
become.1 GmbH
full-time
Posted on:
Location Type: Hybrid
Location: Heidelberg • 🇩🇪 Germany
Visit company websiteSalary
💰 €45,000 - €65,000 per year
Job Level
Senior
About the role
- Build and maintain a reporting framework to measure marketing and sales KPIs.
- Implement dashboards for real-time insights (HubSpot) for management and teams.
- Develop data-driven insights to optimize campaigns, funnel efficiency, and the customer journey.
- Own the optimization of the existing HubSpot CRM as the central hub for all marketing processes and data.
- Manage and monitor the success of paid campaigns (e.g., Google Ads, LinkedIn Ads, Meta Ads).
- Collaborate with internal stakeholders to define KPIs and derive action plans.
Requirements
- University degree in Business, Marketing, Data Analytics, or a related field.
- Initial practical experience in performance marketing or growth, preferably in a startup.
- Strong knowledge of HubSpot.
- Excellent analytical skills and confident use of tools such as Excel, Google Analytics, Data Studio/Looker.
- Proactive, structured, and solution-oriented working style.
- Affinity for data-driven decision-making and a hands-on approach to execution.
Benefits
- eGym / Wellpass corporate benefits
- Flexible working hours
- Individual training and development budget
- Workations
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analyticsperformance marketingcampaign optimizationKPI measurementdata-driven insightsfunnel efficiencycustomer journey optimizationpaid campaign management
Soft skills
analytical skillsproactive working stylestructured working stylesolution-oriented approachcollaboration