Bearing

Growth Marketing

• Own outbound sequencing tools and campaign execution, partnering with AEs in a train-the-trainer model
• Work directly with the CEO and Founder to align GTM priorities
• Run campaigns independently while leveraging ServiceNow and partner ecosystems
• Define and evolve lead qualification and prioritization criteria to improve pipeline quality, ensure alignment with Account Executives, and focus efforts on high-probability opportunities
• Own event ROI, including pipeline generation, meeting targets, and post-event conversion
• Support ~10–12 events annually, partnering with internal teams to ensure high-quality execution without operating in isolation
• Drive pre-event outreach, execution, and follow-up focusing on highest probability outcomes
• Enable AEs on campaign and outbound best practices to drive consistent pipeline generation
• Identify key verticals — then develop GTM campaigns to drive pipeline in key verticals
• Define Bearing’s LinkedIn strategy and own execution for company
• Create content — such as newsletters, case studies, blog posts, social campaigns, product launches, and more — tied to campaigns and events
• Develop customer story whitepapers and case studies that translate successful deployments into compelling, sales-ready narratives used across pipeline generation, partner marketing, and enterprise deal cycles
• Translate sales insights into high-impact content and campaigns

Growth Marketing Manager

Solutions Engineer

• Conduct comprehensive product demonstrations, highlighting features and customizing the presentation to address each prospect's specific needs and pain points while ensuring alignment with Product, Design, and Engineering teams to represent our solution's capabilities accurately.
• Serve as the technical expert during sales calls and meetings, confidently answering technical questions and addressing concerns, and liaising with the Engineering and Product teams to provide accurate, in-depth technical insights.
• Collaborate closely with the sales team to understand customer requirements and develop effective technical sales strategies while maintaining a solid connection with the Product and Design teams to ensure feasibility and alignment with product vision.
• Provide detailed technical guidance and support to customers during the post-sales process, ensuring a smooth implementation and a high level of customer satisfaction, and coordinating with the Engineering team for any complex technical issues or customizations.
• Gather and relay feedback from customers and prospects to inform product roadmap and feature enhancements and ensure that customer input is integral to the development process.
• Stay abreast of industry trends, competitive landscape, and technological advancements, utilizing this knowledge to address customer needs better and position our product effectively while sharing insights with the Product, Design, and Engineering teams to inform future development.
• Support the maintenance of technical documentation, including FAQs, knowledge base articles, and case studies, to support the sales process and enhance customer understanding of the product, ensuring consistency and accuracy in collaboration with the Product and Design teams.
• Train and mentor team members on technical aspects of the product, fostering a culture of knowledge sharing and continuous learning within the team and facilitating regular knowledge exchange sessions with the Product, Design, and Engineering teams to ensure a unified understanding of the product's capabilities and roadmap.
• This is a customer-facing and interacting role with approximately 25% travel to both industry conferences and events as well as on-site meetings with customers.