Live Operations Manager

Beam

Live Operations Manager responsible for running day-to-day TikTok Shop livestreams at Beam. Collaborating with content, commerce, and operations teams for optimal performance.

Posted 8/3/2026full-timeBoston • Massachusetts, New York • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing live commerce operations, including talent recruitment, performance monitoring, and studio logistics. Proficient in analyzing metrics such as GMV and CAC to drive strategic decisions and enhance livestream effectiveness.

Highest-signal resume keywords

Live Commerce ManagementTalent Recruitment and OnboardingPerformance AnalyticsCross-Functional CollaborationStudio Logistics Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Livestream ManagementOperational StrategyPerformance Metrics AnalysisContent ProductionSOP Development

Soft Skills

Cross-Functional CollaborationCoaching and MentoringAdaptabilityProblem-Solving

Tools & Technologies

TikTok ShopStudio Equipment ManagementInventory Management Systems

Industry Keywords

E-CommerceRetail OperationsContent ProductionBeauty and Wellness ComplianceLive Streaming

About the role

Key responsibilities & impact

Own the end-to-end 24/7 live streaming calendar, ensuring appropriate host coverage and product rotation
Build and maintain SOPs for pre-show setup, on-air execution, and post-show wrap-up so quality stays consistent regardless of who's on shift
Manage studio logistics — equipment, lighting, product staging, inventory availability — to keep every stream running smoothly
Serve as the point of escalation for in-the-moment issues (technical, host, or product-related) during live broadcasts
Recruit, onboard, and manage a roster of live hosts and creators, balancing in-house talent with external agency-sourced hosts
Develop host training materials and scripts that reflect Beam's brand voice, tone, and compliance guardrails (careful avoidance of medical claims, health violations, etc.)
Set and monitor host performance standards, providing coaching based on conversion, watch time, and engagement data
Coordinate talent scheduling, contracts, and payment workflows
Own livestream GMV and new customer acquisition targets, and translate priorities into live show strategy, including product pushes
Partner with the Senior Manager of TikTok Shop to prioritize which products, bundles, and offers get airtime based on inventory, margin, and strategic priority
Continuously test show formats, pricing/discount mechanics, and hosting styles to identify what drives conversion, and scale what works
Build and deliver regular reporting on studio performance — narrative-style updates covering GMV, CAC, and new customer trends — to leadership and cross-functional stakeholders
Partner with the Senior Manager of TikTok Shop, Operations and the Creator Program team to align livestream calendars with broader campaign moments (e.g., Summer Glow Up)
Work with teams to ensure livestream promotion, product drops, and creator-driven traffic are coordinated rather than siloed

Requirements

What you’ll need

2+ years of experience in live commerce, retail/DTC operations, content production, or e-commerce platform management, with direct, hands-on experience running or managing livestreams specifically on TikTok Shop
Experience managing a scalable, always-on operation (24/7 coverage, shift-based staffing, or studio/production environments)
Experience managing external talent, agencies, or vendor relationships, including negotiating rates and setting performance expectations
Strong analytical ability — comfortable owning GMV, CAC, and conversion metrics, and turning performance data into operational decisions
Excellent cross-functional collaboration skills; able to align marketing, creator, and category stakeholders around a shared calendar and set of priorities
Experience in the beauty, wellness, or supplement category, with sensitivity to compliance and claims guardrails
A track record of building or scaling a live/content operations function from the ground up
Comfortable with ambiguity and fast iteration — someone who can build the plane while flying it
Strong instincts for what makes a livestream watchable and shoppable, not just technically functional.

Benefits

Comp & perks

Fully covered medical benefits
Unlimited time off
401k with up to 4% match
Charity matching
Wellness stipend toward health or fitness
HSA/FSA/Childcare FSA enrollment
Investment into professional and personal development