Marketing Manager, Diagnostics

Beacon Biosignals

Marketing Manager driving strategy and operations for diagnostics at Beacon Biosignals. Responsible for CRM/data management, digital marketing, events, and thought leadership.

Posted 7/27/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

In partnership with our RevOps team, maintain clean, actionable data across our diagnostics marketing and sales systems
Implement tagging structures and workflows that enable our team to work more efficiently
Manage the marketing attribution model across touchpoints
Own day-to-day execution within our CRM: email campaigns, workflows, lead tracking, and list management
Maintain and update Diagnostic-specific pages on our website (Framer CMS); coordinate with internal designers on content refreshes
Build and manage an editorial calendar and grow our LinkedIn presence (with expansion to other platforms)
Track relevant awareness days, research milestones, and cultural moments to keep our content timely
Manage digital campaigns including copy generation, design, UTM tracking, vendor management, and ROI analysis
Collaborate with in-house designers to produce engaging visuals, animations, and data storytelling
Develop and maintain sales enablement materials for sleep physicians, neurologists, and PCPs
Support cross-functional project coordination, including managing Asana boards and facilitating internal marketing communications
Build out and manage ideal customer profiles (ICPs) with targeted messaging and value props for each
Own our conference calendar end-to-end, from identifying opportunities to post-event ROI analysis
Coordinate event logistics: registration, booth materials, swag, vendor communications, budget tracking
Develop pre- and post-event outreach strategies, including attendee targeting and follow-up campaigns
Manage deadlines around scientific content submissions (abstracts, posters) and social amplification around events
Identify award opportunities and manage submissions from application to announcement
Scout podcast and speaking opportunities for our subject matter experts.

Requirements

What you’ll need

Bachelors degree and 5+ years of experience in Marketing Operations or Marketing Analytics
Deep expertise with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
Experience in medical device, diagnostics, marketing
Familiarity with FDA-regulated promotional content and compliance review processes
Experience with Framer, Webflow, or similar no-code CMS platforms
Background supporting a dual or multi-audience brand
Basic design literacy; experience providing feedback on marketing collateral.

Benefits

Comp & perks

Equity
PTO
Other benefits