Beach Bum

Director of Monetization – LiveOps

Beach Bum

full-time

Posted on:

Location Type: Hybrid

Location: Raanana • Israel

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Job Level

Lead

About the role

  • Define and lead the overall monetization strategy (IAP, DTC, subscriptions, ads).
  • Optimize payer funnel: conversion, ARPPU, payer retention.
  • Design and oversee pricing strategy, offer structures, and value propositions.
  • Identify new revenue opportunities beyond existing segments (e.g., expanding payer base beyond VIP).
  • Own monetization experimentation roadmap (A/B testing, segmentation, behavioral targeting).
  • Define and execute Live Ops strategy aligned with product vision and revenue goals.
  • Build seasonal calendars, event frameworks, and engagement loops.
  • Ensure Live Ops support both retention and monetization objectives.
  • Analyze performance metrics and iterate rapidly.
  • Balance content cadence with economy health.
  • Oversee in-game economy health (sources, sinks, inflation control).
  • Partner with analytics to monitor KPIs (Retention, LTV, ARPDAU, ARPPU, Conversion).
  • Translate data into clear action plans and prioritization.
  • Drive player segmentation strategies.
  • Lead and mentor monetization & live ops teams.
  • Collaborate closely with Product, Game Design, Economy, BI, Marketing, and UA.
  • Align monetization initiatives with overall studio strategy.
  • Present performance insights and strategy to senior leadership.

Requirements

  • 5+ years of experience in monetization, live ops, or product leadership in F2P gaming.
  • Proven track record of driving revenue growth in live service games.
  • Deep understanding of mobile F2P business models.
  • Strong analytical mindset and comfort working with data.
  • Experience managing teams and cross-functional stakeholders.
  • Strategic thinker with hands-on execution capability.
Benefits
  • Cibus meal card with a monthly allowance of ILS 1,000
  • Sick leave starting from the first day of employment
  • Half-day off on select holiday eves, in addition to statutory and contractual entitlements
  • An extra vacation day accrued for each year of employment
  • Company shuttle service from Tel Aviv, Ramat Gan, Givatayim, and Herzliya
  • Study fund (Keren Hishtalmut) starting from the first day of employment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
monetization strategyA/B testingbehavioral targetingpricing strategyperformance metrics analysisplayer segmentationrevenue growthdata analysislive ops strategyin-game economy management
Soft Skills
leadershipmentoringstrategic thinkingcollaborationcommunicationanalytical mindsetexecution capabilityteam managementcross-functional collaborationpresentation skills