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About the role
Key responsibilities & impact- Define and lead the overall monetization strategy (IAP, DTC, subscriptions, ads).
- Optimize payer funnel: conversion, ARPPU, payer retention.
- Design and oversee pricing strategy, offer structures, and value propositions.
- Identify new revenue opportunities beyond existing segments (e.g., expanding payer base beyond VIP).
- Own monetization experimentation roadmap (A/B testing, segmentation, behavioral targeting).
- Define and execute Live Ops strategy aligned with product vision and revenue goals.
- Build seasonal calendars, event frameworks, and engagement loops.
- Ensure Live Ops support both retention and monetization objectives.
- Analyze performance metrics and iterate rapidly.
- Balance content cadence with economy health.
- Oversee in-game economy health (sources, sinks, inflation control).
- Partner with analytics to monitor KPIs (Retention, LTV, ARPDAU, ARPPU, Conversion).
- Translate data into clear action plans and prioritization.
- Drive player segmentation strategies.
- Lead and mentor monetization & live ops teams.
- Collaborate closely with Product, Game Design, Economy, BI, Marketing, and UA.
- Align monetization initiatives with overall studio strategy.
- Present performance insights and strategy to senior leadership.
Requirements
What you’ll need- 5+ years of experience in monetization, live ops, or product leadership in F2P gaming.
- Proven track record of driving revenue growth in live service games.
- Deep understanding of mobile F2P business models.
- Strong analytical mindset and comfort working with data.
- Experience managing teams and cross-functional stakeholders.
- Strategic thinker with hands-on execution capability.
Benefits
Comp & perks- Cibus meal card with a monthly allowance of ILS 1,000
- Sick leave starting from the first day of employment
- Half-day off on select holiday eves, in addition to statutory and contractual entitlements
- An extra vacation day accrued for each year of employment
- Company shuttle service from Tel Aviv, Ramat Gan, Givatayim, and Herzliya
- Study fund (Keren Hishtalmut) starting from the first day of employment
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
monetization strategyA/B testingbehavioral targetingpricing strategyperformance metrics analysisplayer segmentationrevenue growthdata analysislive ops strategyin-game economy management
Soft Skills
leadershipmentoringstrategic thinkingcollaborationcommunicationanalytical mindsetexecution capabilityteam managementcross-functional collaborationpresentation skills