BDG

Manager, Brand Marketing, W & Prestige Category

BDG

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Salary

💰 $80,000 - $90,000 per year

Job Level

Mid-LevelSenior

About the role

  • Lead development of W-focused turnkey RFP responses under $175K, ensuring they highlight W’s unique brand positioning and incorporate BDG sister brands where relevant.
  • Maintain and update brand marketing materials including media kits, evergreen templates, sales presentations, and client-facing collateral.
  • Prepare polished collateral for roadshows, media days, client meetings, and event opportunities.
  • Build and maintain brand collateral across W and related BDG prestige brands, ensuring alignment with editorial direction, design, and brand identity.
  • Serve as a secondary liaison for brand needs across internal teams, including editorial approvals, event collateral, and client deliverables.
  • Support brand education by drafting weekly updates and other internal communications.
  • Keep editorial calendars current and distribute updates to the sales team.
  • Partner with sales and marketing teams in brainstorms to shape creative, sellable opportunities.
  • Draft campaign copy, editorial updates, and client-facing communications as needed.
  • Manage timelines, trackers, and deliverables for special projects, ensuring seamless execution from ideation through delivery.
  • Act as day-to-day project manager on initiatives, coordinating across internal stakeholders and external partners.
  • Track campaign performance, compiling recaps, press coverage, analytics, and reporting for internal and client use.
  • Identify process bottlenecks and propose improvements to enhance team efficiency.
  • Provide executional support on W’s tentpole moments and advertiser partnerships, including sponsor deliverables, recap decks, and coverage management.
  • Organize and distribute best-in-class partnership recaps and press highlights to inspire future sales conversations.
  • Conduct research on competitors, industry trends, and client categories to inform positioning and strategy.

Requirements

  • 3–5 years of experience in brand marketing, media, or sales support (fashion, luxury, or prestige category experience a plus).
  • Strong project management and organizational skills with proven ability to manage multiple deadlines.
  • Detail-oriented with an eye for design and presentation polish.
  • Excellent written and verbal communication skills.
  • Collaborative spirit and ability to work cross-functionally with sales, marketing, and editorial teams.
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