Manager

• Lead the development of innovative strategies across non-endemic categories (Auto, Tech, Finance, Food/Bev, CPG) - designing approaches that expand BDG’s influence beyond the core female lifestyle space and drive growth across emerging verticals
• Collaborate closely with Sales, Branded Content, Video, Experiential, Research/Trends, and Social/Talent teams to develop strategic marketing proposals, reinforcing BDG’s position as a thought leader
• Manage margins / COGS of all pitched programs in pre-sales, aligning with category benchmarks to ensure business profitability
• Build on signature brand initiatives while ideating new, multi-platform opportunities that connect advertisers with our audiences through engaging products and proprietary insights
• Ensure all proposals are strategically packaged from a marketing and planning perspective, aligning with the needs of brand partners
• Leverage insights and research to curate thoughtful, data-backed marketing solutions that resonate with clients
• Manage cross-functional workflows to ensure seamless execution and proper handoff of sold programs to the post-sale/account management team
• Stay up to date on industry trends, entertainment news, competitive campaigns, and digital innovations, surfacing relevant ideas to inspire the team
• Join client calls and meetings as needed to present and articulate creative marketing concepts

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