Dealer Performance Coach

BDC

Performance Coach specializing in digital retailing and automotive sales strategy for dealerships. Delivering training and coaching while ensuring high performance through modern sales practices.

Posted 7/27/2026full-timePortland • Idaho, Montana, Oregon, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital retailing strategies and SaaS tools, with a strong focus on coaching and training dealership teams to enhance sales performance and customer experience. Proven ability to build relationships and drive change management initiatives within dealership operations.

Highest-signal resume keywords

Digital Retailing StrategiesSaaS Tools TrainingDealership Operations ExperienceCoaching and TrainingChange Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital Retailing PlatformsPerformance TrackingLead Flow ManagementSales ManagementProcess Adoption

Soft Skills

Relationship BuildingInfluencingTime ManagementSelf-MotivationPresentation Skills

Tools & Technologies

Communication Automation ToolsDealer Technology Platforms

Industry Keywords

Automotive SalesBDCDealership OperationsPerformance ReviewsCustomer Experience Goals

About the role

Key responsibilities & impact

Deliver dynamic, in-person coaching on digital retailing strategies, online-to-showroom lead flow, and modern sales practices.
Guide teams on process adoption for both showroom and internet sales, ensuring high utilization of dealer technology platforms.
Help dealerships transition from traditional to modern selling approaches by coaching on end-to-end digital workflows, from online lead response to vehicle delivery.
Provide training on SaaS-based tools that support digital retailing, communication automation, and performance tracking.
Build strong client relationships through ongoing support, follow-ups, and performance reviews.
Identify performance gaps and tailor solutions based on dealership structure and customer experience goals.
Collaborate with dealer leadership to execute change management strategies and drive measurable outcomes.
Spend a minimum of 75% of your time traveling to dealership locations across the region and U.S. Actively engage onsite with teams to assess, train, and support in real-time.

Requirements

What you’ll need

5+ years in dealership operations, BDC, or sales management; experience with digital retailing platforms is highly preferred.
Previous experience in training, coaching, or vendor-facing roles supporting dealerships is a strong advantage.
Strong ability to present, influence, and build trust across all levels of a dealership.
Skilled in using and training others on SaaS tools that support automotive sales and service performance.
Self-motivated with excellent time management - able to manage your calendar, accounts, and in-store coaching independently.
Able and willing to travel at least 16+ days per month.

Benefits

Comp & perks

Growth Opportunities: Expand your career in a nationally respected organization with clear advancement pathways.