Dealer Performance Coach

BDC

Performance Coach providing on-site coaching in automotive retail. Transforming dealerships through digital sales processes and customer engagement strategies.

Posted 7/27/2026full-timeRemote • Idaho, Montana, Oregon, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital retailing strategies and SaaS tools, with a strong focus on coaching and training dealership teams to enhance sales performance and customer experience. Proven ability to implement change management strategies and drive measurable outcomes in dealership operations.

Highest-signal resume keywords

Digital Retailing StrategiesSaaS Tools TrainingDealership Operations ExperienceCoaching and Training SkillsChange Management Execution

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital Retailing PlatformsPerformance TrackingLead Flow ManagementSales PracticesProcess Adoption

Soft Skills

Presentation SkillsInfluencing SkillsTrust BuildingSelf-MotivationTime Management

Tools & Technologies

Communication Automation ToolsDealer Technology Platforms

Industry Keywords

Dealership OperationsBDCSales ManagementAutomotive SalesCustomer Experience

About the role

Key responsibilities & impact

Deliver dynamic, in-person coaching on digital retailing strategies, online-to-showroom lead flow, and modern sales practices.
Guide teams on process adoption for both showroom and internet sales, ensuring high utilization of dealer technology platforms.
Help dealerships transition from traditional to modern selling approaches by coaching on end-to-end digital workflows, from online lead response to vehicle delivery.
Provide training on SaaS-based tools that support digital retailing, communication automation, and performance tracking.
Identify performance gaps and tailor solutions based on dealership structure and customer experience goals.
Collaborate with dealer leadership to execute change management strategies and drive measurable outcomes.
Spend a minimum of 75% of your time traveling to dealership locations across the region and U.S.

Requirements

What you’ll need

5+ years in dealership operations, BDC, or sales management; experience with digital retailing platforms is highly preferred.
Previous experience in training, coaching, or vendor-facing roles supporting dealerships is a strong advantage.
Strong ability to present, influence, and build trust across all levels of a dealership.
Skilled in using and training others on SaaS tools that support automotive sales and service performance.
Self-motivated with excellent time management - able to manage your calendar, accounts, and in-store coaching independently.
Able and willing to travel at least 16+ days per month.

Benefits

Comp & perks

Growth Opportunities: Expand your career in a nationally respected organization with clear advancement pathways.