Product Manager, Marketing Technology

Software Product Manager for Salesforce platform driving innovation and quality in healthcare solutions. Leading teams to build customer-centric, scalable solutions for healthcare management.

Posted 6/16/2026full-timeRemote • Alabama, Florida, Massachusetts, North Carolina, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $117,800 - $188,600 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead the product management lifecycle from ideation to launch, ensuring alignment with company goals and customer needs.
Deeply understand our customers, technology, processes, and business goals.
Help our organization scale through technology-driven solutions.
Develop and maintain a product roadmap, prioritizing features and enhancements based on market research, customer feedback, and business objectives.
Own the product lifecycle: deliver features, learn from user adoption metrics and feedback, and broadly communicate product strategy, tactics, and operations.
Manage all aspects of the product development lifecycle including: research, design, proposals, prioritization, implementation, and post-launch maintenance.
Partner and coordinate cross-functionally across Digital Marketing, Digital Technology, Business Intelligence, and other teams to understand business needs and translate those into action.
Collaborate with engineering, marketing, sales, and customer support teams to define product requirements and deliverables.
Guide and motivate a cross-functional team through the full product development lifecycle using discovery, iterative design, and agile development methodologies.
Build and strengthen relationships with internal and external partners.
Communicate product vision, strategy, and progress to stakeholders, including senior leadership.
Define and track key performance indicators (KPIs) to measure product success and drive continuous improvement.
Use product metrics that measure progress towards your goal, communicate regularly, and optimize based on results.
Develop and enhance platform to implement testing strategies and execution plans to optimize and improve performance of customer marketing programs (A/B, etc.)
Build and strengthen relationships with internal and external partners.

Requirements

What you’ll need

Bachelor’s degree or equivalent experience in Business, Computer Science, Engineering.
5+ years of Software product management experience.
5+ years’ experience designing and building on CRM platforms.
Experience with MarTech Products and Technology: Salesforce Marketing Cloud, Salesforce Experience Cloud, Personalization, Google Analytics, Pendo.io, Fullstory, and Salesforce Commerce Cloud or similar.
5+ years’ experience working in a collaborative Agile environment leading remote teams through grooming, planning, daily stand-up, etc.
3+ years in managing, supporting and optimizing CRM and Marketing Technology platforms integrated with an eCommerce stack (Salesforce Marketing Cloud, Personalization, Data Cloud, Google Analytics or similar behavioral analytics platforms).
Mature interpersonal skills to guide interactions with your partners in design, engineering, and other business functions (marketing, sales, customer service, legal).
History of using a highly analytical abilities to synthesize complex and diverse information.
Experienced in successful group presentations and conducting meetings, able to clearly articulate verbally.
Track record of identifying and resolving problems in a timely manner and gathering and analyzing information skillfully.

Benefits

Comp & perks

Annual Bonus
Health and Well-being Benefits
Medical coverage
Health Savings Accounts
Flexible Spending Accounts
Dental coverage
Vision coverage
Hospital Care Insurance
Critical Illness Insurance
Accidental Injury Insurance
Life and AD&D insurance
Short-term disability coverage
Long-term disability insurance
Long-term care with life insurance
Other Well-being Resources
Anxiety management program
Wellness incentives
Sleep improvement program
Diabetes management program
Virtual physical therapy
Emotional/mental health support programs
Weight management programs
Gastrointestinal health program
Substance use management program
Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
Retirement and Financial Well-being
BD 401(k) Plan
BD Deferred Compensation and Restoration Plan
529 College Savings Plan
Financial counseling
Baxter Credit Union (BCU)
Daily Pay
College financial aid and application guidance
Life Balance Programs
Paid time off (PTO), including all required State leaves
Educational assistance/tuition reimbursement
MetLife Legal Plan
Group auto and home insurance
Pet insurance
Commuter benefits
Discounts on products and services
Academic Achievement Scholarship
Service Recognition Awards
Employer matching donation
Workplace accommodations
Other Life Balance Programs
Adoption assistance
Backup day care and eldercare
Support for neurodivergent adults, children, and caregivers
Caregiving assistance for elderly and special needs individuals
Employee Assistance Program (EAP)
Paid Parental Leave
Support for fertility, birthing, postpartum, and age-related hormonal changes
Leave Programs
Bereavement leaves
Military leave
Personal leave
Family and Medical Leave (FML)
Jury and Witness Duty Leave

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product managementproduct lifecycle managementmarket researchagile developmentCRM platformsA/B testingdata analysiskey performance indicators (KPIs)iterative designsoftware development

Soft Skills

interpersonal skillscommunicationcollaborationleadershipproblem-solvinganalytical skillspresentation skillsrelationship buildingmotivationstrategic thinking

Certifications

Bachelor’s degree in BusinessBachelor’s degree in Computer ScienceBachelor’s degree in Engineering