Apply

Ready to go for it?

AI Apply speeds things up—apply directly if you prefer.

FREE ACCESS
5,000–10,000 jobs/day
JobTailor Logo

See all jobs on JobTailor

Search thousands of fresh jobs every day.

Discover
  • Fresh listings
  • Fast filters
  • No subscription required
Create a free account and start exploring right away.
BD

Product Manager, Research Instruments

BD

. Own the US regional go-to-market strategy for the Research Instruments portfolio, including major platform launches, lifecycle management, and portfolio optimization.

Posted 5/23/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $154,100 - $246,600 per yearWebsite

About the role

Key responsibilities & impact
  • Own the US regional go-to-market strategy for the Research Instruments portfolio, including major platform launches, lifecycle management, and portfolio optimization.
  • Translate global product strategy into region-specific positioning, segmentation, and value propositions tailored to capital purchasing decisions.
  • Develop and maintain a clear positioning & messaging architecture (core narrative, proof points, competitive differentiation, application-led messaging) used consistently across campaigns, sales tools, and customer conversations.
  • Partner with Field Applications to translate workflows into application claims, demo stories, and configuration guidance; ensure messaging reflects real-world performance and user outcomes.
  • Define regional launch standards and ensure consistent, high-quality execution across instrument platforms and configurations.
  • Drive pipeline creation, opportunity quality, and win-rate improvement for Research Instruments through coordinated regional marketing and field execution.
  • Own the regional segmentation and prioritization model (ICP definitions, addressable labs, use cases, whitespace) to focus coverage and improve conversion in high-value segments.
  • Partner with Sales Ops/Finance on forecasting inputs (pipeline health, conversion assumptions, launch ramps) and provide regular readouts on risks, upside, and mitigation actions.
  • Partner with Growth Marketing to support top-of-funnel awareness and consideration, while owning downstream conversion and deal support.
  • Identify gaps in pipeline coverage, segment penetration, and deal progression; recommend corrective actions.
  • Lead regional pricing, discounting guidance, and promotional strategy for Research Instruments in collaboration with pricing, finance, and sales leadership.
  • Own and communicate regional pricing strategy (list price, promo levers, bundles/configurations, services/accessories attach) aligned to value, competitive dynamics, and growth goals.
  • Establish deal governance and guardrails (discount bands, approvals, exceptions) and coach the field on value framing and negotiation best practices.
  • Support complex deal strategy, configuration guidance, and value-based selling approaches for priority and strategic accounts.
  • Provide senior-level sales and field enablement leadership for capital equipment, including development of playbooks, launch kits, competitive tools, and messaging frameworks.
  • Partner closely with Regional Sales Leadership and Field Applications to align marketing priorities with coverage models, territory needs, and sales motions.

Requirements

What you’ll need
  • Bachelor’s degree in science, engineering, marketing, or an equivalent field required
  • 5+ years of experience in product marketing, marketing management, or commercial roles within life sciences or technology-driven markets required
  • Demonstrated success leading regional go-to-market strategies and complex capital product launches
  • Strong experience partnering with sales leadership and field applications teams required
  • Proven ability to influence across a matrixed organization without direct authority required
  • Excellent communication, analytical, and business acumen

Benefits

Comp & perks
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities

ATS Keywords

✓ Tailor your resume
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategylifecycle managementportfolio optimizationpipeline creationsegmentationpricing strategyvalue-based sellingdeal governanceanalytical skills
Soft Skills
communicationinfluenceleadershipcollaborationbusiness acumennegotiationcoachingstrategic thinkingproblem-solvingadaptability
Certifications
Bachelor’s degree