Apply

Ready to go for it?

AI Apply speeds things up—apply directly if you prefer.

FREE ACCESS
5,000–10,000 jobs/day
JobTailor Logo

See all jobs on JobTailor

Search thousands of fresh jobs every day.

Discover
  • Fresh listings
  • Fast filters
  • No subscription required
Create a free account and start exploring right away.
BD

Global Marketing Manager – Reagents

BD

. Lead global product marketing strategy, including segmentation and prioritization of target segments and key accounts using digital signals and market insights.

Posted 5/23/2026full-timeSan Diego • California • 🇺🇸 United StatesSeniorLead💰 $147,500 - $235,900 per yearWebsite

About the role

Key responsibilities & impact
  • Lead global product marketing strategy, including segmentation and prioritization of target segments and key accounts using digital signals and market insights.
  • Develop global messaging that articulates scientific/clinical, workflow, and economic value.
  • Ensure consistency of positioning across regions while enabling local adaptation based on market trends and digital engagement patterns.
  • Lead global launch planning with strong emphasis on integrated digital demand capture, regional readiness, and key account activation.
  • Implement integrated launch campaigns, aligning content, web, and media activation with field execution.
  • Own post-launch growth strategy, using real-time performance dashboards to refine account targeting, regional execution, messaging, and channel mix.
  • Own global digital demand generation strategy, integrating SEO, SEM, paid media, and content marketing to drive high-quality pipeline.
  • Partner with Digital/Web teams to build full-funnel campaigns, from awareness to conversion, maximising various digital channels and assets.
  • Continuously optimize landing page experience, conversion rates, and user journeys, ensuring alignment between search intent and content relevance.
  • Drive content strategy to support SEO, demand generation, and thought leadership (applications, workflows, clinical insights).
  • Partner with web teams to optimize site architecture, product pages, and conversion pathways for life sciences and clinical buyers.
  • Define and operationalize global target account segmentation in partnership with regional commercial teams.
  • Identify priority segments and use cases using digital engagement data, search trends, and account-level insights.
  • Collaborate with regional teams to align target account prioritization and enable key accounts teams with personalized content and targeted campaign strategies.
  • Analyze portfolio financial performance, identifying gaps vs. targets and diagnosing drivers across segments, regions, and key accounts.
  • Use data to identify whitespace opportunities, underpenetrated segments, and high-value target accounts.
  • Optimize marketing investments across channels based on ROI, pipeline contribution, and cost efficiency.
  • Develop executive-ready dashboards and presentations to communicate performance, insights, and actions to leadership.

Requirements

What you’ll need
  • Bachelor's degree required; advanced degree in Life Sciences, Business, or Marketing preferred.
  • ~7+ years of experience in product marketing or commercial marketing within life sciences or diagnostics/IVD required
  • Strong understanding of biopharma and/or clinical lab workflows, customer buying processes, and adoption drivers required
  • Proven track record of leading global launches and downstream commercialization initiatives required
  • Excellent communication, storytelling, and presentation skills for both commercial and scientific audiences required
  • Demonstrated expertise in developing content strategies that fuel demand generation and thought leadership across applications, workflows, and clinical use cases.
  • Proven ability to partner with web and digital teams to optimize site architecture, product pages, and conversion pathways for life sciences and clinical audiences.
  • Strong experience aligning search intent, keyword strategy, and content assets to improve organic visibility, engagement, and conversion performance.
  • Hands-on experience leveraging marketing automation and personalization platforms to nurture leads, accelerate buying journeys, and increase conversion rates.
  • Strong analytical mindset with ability to translate data and insights into actionable marketing strategies.
  • Experience partnering with regional commercial teams to drive local execution and key account engagement strategies.
  • Demonstrated ability to operate effectively in complex, matrixed, global organizations.
  • Willingness to travel domestically and internationally (20%+), and to engage in meetings outside standard business hours to support global time zones, as required.

Benefits

Comp & perks
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options

ATS Keywords

✓ Tailor your resume
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingdigital demand generationSEOSEMcontent marketingdata analysismarketing automationconversion optimizationaccount segmentationcampaign strategy
Soft Skills
communicationstorytellingpresentationcollaborationanalytical mindsetleadershipadaptabilitystrategic thinkingproblem-solvingcustomer engagement
Certifications
Bachelor's degreeadvanced degree in Life Sciencesadvanced degree in Businessadvanced degree in Marketing