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BD

Associate Director, Global Customer Insights

BD

. Lead Global Insights agenda with assigned BUs that enables the achievement of BD long-term success with focus on Launch Excellence .

Posted 5/19/2026full-timeFranklin Lakes • California, Illinois, New Jersey, Utah • 🇺🇸 United StatesSenior💰 $166,400 - $266,200 per yearWebsite

About the role

Key responsibilities & impact
  • Lead Global Insights agenda with assigned BUs that enables the achievement of BD long-term success with focus on Launch Excellence
  • Accountable for ensuring insights measurably improve launch decisions, value propositions, and commercial outcomes for priority programs
  • Serve as a subject matter expert in Insights formulation; design and facilitate cross‑functional workshops; coach teams on insights quality standards.
  • Support all stages of NPD and Launch process: from understanding unmet customer needs, formulating and quantifying opportunity areas, to value proposition and Launch/Campaign development and testing
  • Translate customer insights into clear, strategic recommendations that inform and influence business decisions
  • Partner with Business Unit, Region and Functional leaders (Marketing, R&D, Business Development, Medical Affairs) to build and deliver actionable Insights plans with clear understanding of business issues
  • Integrate primary research with enterprise data, advanced analytics, and AI-enabled synthesis to deliver forward-looking, decision-oriented insights rather than retrospective research outputs.
  • Practice Data Synthesis & Storytelling: Integrate multiple data sources into actionable insights; Craft compelling narratives and influence leadership decisions
  • Communicate objective, in-depth, and actionable insights and recommendations to key business partners and collaborators via reports, compelling presentations, and ad-hoc meetings
  • Drive insight adoption by embedding insights into ways of working, tracking usage and impact, and establishing post-launch learning loops to continuously improve future decisions.
  • Stay current with market standard processes, emerging methodologies, and innovative research approaches; act as an inspiring leader for Insights within BD.

Requirements

What you’ll need
  • Bachelor's degree required; MBA preferred.
  • 8+ years of experience in strategic Insights and Analytics roles required
  • 3+ years of experience in Innovation and Launch Excellence oriented roles required
  • Experience with conducting primary and secondary market research required
  • Experience in conducting Ethnographic research required
  • Experience in analytic methods such as, but not limited to - Volumetric Forecasting, MMA, TURF, Max-Diff, Choice-based methods required
  • Research methodology experience with segmentation, pricing, messaging, A&Us, etc.
  • Experience in leading Insights vendors
  • Preferred industry experience in medical devices, pharmaceuticals or OTC
  • Preferred global research experience

Benefits

Comp & perks
  • Health insurance
  • 401(k) matching
  • Paid time off
  • Flexible working hours
  • Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
strategic insightsanalyticsprimary market researchsecondary market researchethnographic researchvolumetric forecastingMMATURFMax-Diffchoice-based methods
Soft Skills
leadershipcommunicationstorytellingcollaborationcoachinginfluencingdata synthesisstrategic thinkingproblem-solvingworkshop facilitation
Certifications
Bachelor's degreeMBA