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BD

Global Product Marketing Manager, Flow Cytometry

BD

. Own global legacy instrument replacement and upgrade programs end-to-end, including roadmap, segmentation, value propositions, and trade-in/trade-up programs .

Posted 4/28/2026full-timeMilpitas • California • 🇺🇸 United StatesMid-LevelSenior💰 $143,300 - $236,500 per yearWebsite

Tech Stack

Tools & technologies
SFDC

About the role

Key responsibilities & impact
  • Own global legacy instrument replacement and upgrade programs end-to-end, including roadmap, segmentation, value propositions, and trade-in/trade-up programs
  • Partner with Global Service to deploy pricing strategies that accelerate platform conversions
  • Ensure a scalable, seamless global trade-in/trade-up process
  • Track KPIs and dashboards to measure program performance
  • Identify and pursue growth opportunities across the portfolio
  • Lead downstream marketing strategy and execution across all growth initiatives
  • Develop messaging and positioning that resonates with key customer personas
  • Build and manage multi-channel programs to generate demand and accelerate conversion
  • Collaborate closely with growth marketing and marketing communications to align strategy

Requirements

What you’ll need
  • Bachelor's in Life Sciences, Business, or related field; MBA or Master's in Immunology, Cell Biology or related scientific discipline preferred
  • 5+ years of marketing experience in healthcare, diagnostics, or scientific instrumentation
  • Flow cytometry experience required
  • Proven track record building and executing global marketing programs that drive commercial results
  • Strong analytics skills—installed base segmentation, funnel analysis, competitive tracking, pricing, and financial modeling
  • Advanced PowerPoint, Think-Cell, Word and Excel proficiency; experience with Power BI, SFDC, and ServiceMax preferred
  • Exceptional communicator with the ability to turn complex data into clear executive narratives - comfortable influencing at all levels
  • Strong cross-functional leadership, change management, and problem-solving skills
  • Ability to travel up to 25%

Benefits

Comp & perks
  • Competitive package of compensation and benefits programs
  • On-site collaboration fostering creativity, innovation, and effective problem-solving
  • Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
flow cytometryanalyticsinstalled base segmentationfunnel analysiscompetitive trackingpricingfinancial modelingglobal marketing programsdemand generationconversion acceleration
Soft Skills
exceptional communicationcross-functional leadershipchange managementproblem-solvinginfluencingstrategic alignmentmessaging developmentcustomer persona understandingcollaborationexecutive narrative creation
Certifications
Bachelor's in Life SciencesBachelor's in BusinessMBAMaster's in ImmunologyMaster's in Cell Biology