Director, Marketing Excellence – Demand Generation
BD
full-time
Posted on:
Location Type: Hybrid
Location: Warwick • Illinois • Rhode Island • United States
Visit company websiteExplore more
Salary
💰 $147,600 - $265,800 per year
Job Level
About the role
- Lead continuous improvement of the marketing practice across BD Surgery.
- Own and institutionalize a best-in-class marketing launch process.
- Coach and challenge direct teams and platform partners to elevate strategy.
- Establish an enablement program and a metrics cadence.
- Lead MarCom strategy and calendar for Surgical Solutions.
- Oversee development of customer-facing assets ensuring brand alignment.
- Set global events strategy and own end-to-end execution.
- Own multichannel demand generation for Surgical Solutions.
Requirements
- Bachelor’s degree required (Marketing, Communications, Business, or related);
- MBA preferred.
- Proven experience establishing or scaling Marketing Excellence.
- 8+ years of progressive experience across marketing communications, demand generation/digital marketing, events, and/or marketing operations in B2B healthcare/medical devices preferred.
- People leadership experience and agency/vendor management in a global, matrixed environment.
- Knowledge of lean principles; Lean/Six Sigma certification a plus.
- Proficiency with CRM (e.g., Salesforce), marketing automation (e.g., Marketo), and web analytics.
Benefits
- Competitive package of compensation and benefits programs
- Opportunities for professional development
- Investment in associate well-being
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing communicationsdemand generationdigital marketingevent managementmarketing operationslean principlesmetrics analysisbrand alignmentmultichannel marketing
Soft Skills
leadershipcoachingstrategic thinkingcollaborationcommunication
Certifications
Lean/Six Sigma certification