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BD

Director, Marketing Excellence – Demand Generation

BD

. Lead continuous improvement of the marketing practice across BD Surgery.

Posted 4/8/2026full-timeWarwick • Illinois, Rhode Island • 🇺🇸 United StatesLead💰 $147,600 - $265,800 per yearWebsite

About the role

Key responsibilities & impact
  • Lead continuous improvement of the marketing practice across BD Surgery.
  • Own and institutionalize a best-in-class marketing launch process.
  • Coach and challenge direct teams and platform partners to elevate strategy.
  • Establish an enablement program and a metrics cadence.
  • Lead MarCom strategy and calendar for Surgical Solutions.
  • Oversee development of customer-facing assets ensuring brand alignment.
  • Set global events strategy and own end-to-end execution.
  • Own multichannel demand generation for Surgical Solutions.

Requirements

What you’ll need
  • Bachelor’s degree required (Marketing, Communications, Business, or related);
  • MBA preferred.
  • Proven experience establishing or scaling Marketing Excellence.
  • 8+ years of progressive experience across marketing communications, demand generation/digital marketing, events, and/or marketing operations in B2B healthcare/medical devices preferred.
  • People leadership experience and agency/vendor management in a global, matrixed environment.
  • Knowledge of lean principles; Lean/Six Sigma certification a plus.
  • Proficiency with CRM (e.g., Salesforce), marketing automation (e.g., Marketo), and web analytics.

Benefits

Comp & perks
  • Competitive package of compensation and benefits programs
  • Opportunities for professional development
  • Investment in associate well-being

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing communicationsdemand generationdigital marketingevent managementmarketing operationslean principlesmetrics analysisbrand alignmentmultichannel marketing
Soft Skills
leadershipcoachingstrategic thinkingcollaborationcommunication
Certifications
Lean/Six Sigma certification