Associate Global Marketing Manager
BD
Senior Global Marketing Manager, Plastic & Reconstructive Surgery
BD
full-time
Posted on:
Location Type: Hybrid
Location: Warwick • Illinois, Rhode Island • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Analyze the market landscape to identify trends, opportunities, and threats.
- Monitor competitive landscape and identify ways to maintain and grow market share.
- Maintain up-to-date knowledge of industry trends, emerging technologies, and competitor activities to proactively identify threats and opportunities.
- Support the development and execution of marketing strategies, including annual strategic reviews, marketing plans, and market models.
- Serve as the subject matter authority for assigned products, providing guidance and insights to core teams, downstream/upstream marketing, and regional collaborators.
- Assess market opportunities and support new product development initiatives.
- Handle the product portfolio lifecycle, including launches, enhancements, and phase-outs.
- Support long-term demand planning, supply continuity, and sustaining initiatives to ensure product availability and performance.
- Develop creative sales and training materials, infographics, and messaging to drive product adoption and engagement.
- Build differentiated value propositions that address customers’ unmet needs, maximising evidence generation and dissemination.
- Lead global awareness initiatives to elevate product visibility and brand reputation.
- Drive unified global messaging and brand integration by working closely with international societies and regional teams to ensure the PRS brand is consistently represented across all markets as a Brand Ambassador.
- Collaborate with regional teams to develop and implement tailored marketing strategies and campaigns that align with local market dynamics, customer needs, and business objectives.
- Provide training, resources, and support to regional marketing and sales teams to ensure consistent messaging and effective product positioning globally.
- Track and report on key performance indicators (KPIs) on established cadence, to measure marketing efficiency and ROI; providing actionable insights and recommendations based on performance data.
Requirements
- Bachelor’s degree in Marketing, Business, Life Sciences, or related field; MBA preferred.
- 7+ years of experience in healthcare or medical device commercial role, preferably in a surgical specialty or plastic & reconstructive surgery.
- Consistent record in sales, strategic marketing, and/or campaign execution.
- Leadership in cross-functional collaboration.
- Strong analytical, communication, and project management skills.
- Experience with tools such as IQMS, ShowPad, and CRM platforms a plus.
- Travel Up to 20% domestic and international travel required for customer visits, tradeshows, and team meetings.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market analysisstrategic marketingcampaign executionproduct portfolio managementdemand planningsales trainingperformance trackingdata analysisvalue proposition development
Soft skills
leadershipcross-functional collaborationcommunicationproject managementcreativityanalytical thinking
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Life SciencesMBA
