Marketing

• Analyze the market landscape to identify trends, opportunities, and threats.
• Monitor competitive landscape and identify ways to maintain and grow market share.
• Maintain up-to-date knowledge of industry trends, emerging technologies, and competitor activities to proactively identify threats and opportunities.
• Support the development and execution of marketing strategies, including annual strategic reviews, marketing plans, and market models.
• Serve as the subject matter authority for assigned products, providing guidance and insights to core teams, downstream/upstream marketing, and regional collaborators.
• Assess market opportunities and support new product development initiatives.
• Handle the product portfolio lifecycle, including launches, enhancements, and phase-outs.
• Support long-term demand planning, supply continuity, and sustaining initiatives to ensure product availability and performance.
• Develop creative sales and training materials, infographics, and messaging to drive product adoption and engagement.
• Build differentiated value propositions that address customers’ unmet needs, maximising evidence generation and dissemination.
• Lead global awareness initiatives to elevate product visibility and brand reputation.
• Drive unified global messaging and brand integration by working closely with international societies and regional teams to ensure the PRS brand is consistently represented across all markets as a Brand Ambassador.
• Collaborate with regional teams to develop and implement tailored marketing strategies and campaigns that align with local market dynamics, customer needs, and business objectives.
• Provide training, resources, and support to regional marketing and sales teams to ensure consistent messaging and effective product positioning globally.
• Track and report on key performance indicators (KPIs) on established cadence, to measure marketing efficiency and ROI; providing actionable insights and recommendations based on performance data.

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