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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong capabilities in content creation for marketing, including blogs and social media, while effectively supporting account-based marketing campaigns and collaborating on demand generation initiatives. Possesses a foundational understanding of digital marketing analytics and CRM systems to enhance campaign performance and customer engagement.
Highest-signal resume keywords
Content CreationSocial Media ManagementAccount-Based Marketing (ABM)Digital Marketing AnalyticsCRM Systems
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content MarketingCampaign DevelopmentMarket ResearchPerformance Metrics TrackingEvent Planning
Soft Skills
TeamworkCommunicationOrganizationCreativityAttention to Detail
Tools & Technologies
Marketing PlatformsCRM SystemsAI Tools
Industry Keywords
B2B MarketingTelecommunicationsProfessional Services
About the role
Key responsibilities & impact- Create AI-powered marketing content, including blogs, playbooks, customer-facing guides, and sales enablement materials
- Develop, schedule, and manage social media content across multiple platforms
- Support Account-Based Marketing (ABM) campaigns through research, content development, and campaign execution
- Assist with marketing event planning, coordination, and logistics
- Collaborate with marketing team members on integrated demand generation campaigns
- Conduct market, customer, and competitive research to support campaign initiatives
- Track campaign performance metrics and help identify opportunities for optimization
- Contribute ideas and insights to support BCM One's brand awareness and customer engagement efforts
- Work with CRM Administration and Revenue Operations teams to improve systems, data, and processes supporting the sales organization
Requirements
What you’ll need- Rising Senior pursuing a degree in Marketing, Communications, Business, or a related field
- Strong teamwork skills with the ability to work independently on assigned projects
- Basic understanding of marketing concepts, including campaigns, demand generation, content marketing, and social media
- Strong written and verbal communication skills
- Highly organized with strong attention to detail
- Creative thinker with a willingness to learn and experiment with new ideas
- Candidates must be local to the Alpharetta, Georgia area
- Must reside in and be authorized to work in the United States
- Experience creating content for social media, blogs, websites, or school organizations preferred
- Familiarity with marketing platforms, CRM systems, or AI tools through coursework or personal projects preferred
- Interest in B2B marketing, technology, telecommunications, or professional services preferred
- Basic understanding of digital marketing analytics and performance measurement preferred
Benefits
Comp & perks- Hands-on experience supporting integrated marketing campaigns
- Exposure to content marketing, social media management, demand generation, and account-based marketing strategies
- Experience using AI-powered tools
- Mentorship from experienced marketing professionals
- Opportunities to work with industry-leading marketing technologies and business platforms
- Enhanced project management, communication, and content creation skills
- Portfolio of meaningful work and real-world marketing experience
- Collaboration with experienced professionals
- Hybrid/remote schedule
- No relocation assistance or visa sponsorship
