Manager, Communications & Media Relations
BC Parks Foundation
full-time
Posted on:
Location Type: Hybrid
Location: Vancouver • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$70,000 - CA$80,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Spark
About the role
- Lead development and execution of proactive media content to position BCPF as a trusted and visible voice in outdoor recreation and conservation.
- Build and manage strong relationships with journalists and producers across local, national, and sector-specific outlets.
- Identify and nurture relationships with influencers, media partners, and aligned organizations to amplify BCPF’s voice through cross-promotion, co-branded stories, or collaborative campaigns.
- Identify, shape, and pitch compelling stories that earn coverage and spark public interest and engagement.
- Monitor news cycles and social trends to position BCPF in timely and relevant conversations.
- Develop fresh, resonant content angles across traditional and digital channels that cut through attention fatigue.
- Work with teams across BCPF to translate initiatives into media-worthy and viral-ready stories that advance organizational goals.
- Produce multimedia press materials and assets that blend editorial storytelling with visual and social appeal for broad distribution.
Requirements
- 3+ years of experience in journalism, media relations, strategic communications, or related fields.
- Proven track record of securing high-impact earned media coverage across local and national outlets.
- Experience building and managing strong relationships with journalists, editors, influencers, and media partners.
- Excellent writing, pitching, and editorial content production skills, including press materials, opinion pieces, and digital features.
- Familiarity with media monitoring, performance analytics, and metrics-driven storytelling.
- Experience working collaboratively across teams and with subject matter experts to translate complex initiatives into accessible narratives.
- Commitment to Equity: BC Parks Foundation is committed to a diverse and inclusive workforce
- Preference may be given to qualified Indigenous candidates or those from or with experience of other diverse cultures.
Benefits
- Professional development opportunities
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
journalismmedia relationsstrategic communicationswritingpitchingeditorial content productionmedia monitoringperformance analyticsmetrics-driven storytellingmultimedia production
Soft skills
relationship buildingcollaborationstorytellingcreativitycommunicationengagementadaptabilitycommitment to equitycultural competencypublic interest advocacy