BC Parks Foundation

Public Relations

• Lead development and execution of proactive media content to position BCPF as a trusted and visible voice in outdoor recreation and conservation.
• Build and manage strong relationships with journalists and producers across local, national, and sector-specific outlets.
• Identify and nurture relationships with influencers, media partners, and aligned organizations to amplify BCPF’s voice through cross-promotion, co-branded stories, or collaborative campaigns.
• Identify, shape, and pitch compelling stories that earn coverage and spark public interest and engagement.
• Monitor news cycles and social trends to position BCPF in timely and relevant conversations.
• Develop fresh, resonant content angles across traditional and digital channels that cut through attention fatigue.
• Work with teams across BCPF to translate initiatives into media-worthy and viral-ready stories that advance organizational goals.
• Produce multimedia press materials and assets that blend editorial storytelling with visual and social appeal for broad distribution.

Manager, Communications & Media Relations