Product Marketing Manager

Bazaarvoice

Product Marketing Manager at Bazaarvoice shaping product messaging and adoption in ecommerce. Collaborating across teams to drive market leadership in ratings and reviews.

Posted 6/23/2026full-timeRemote • New York • 🇺🇸 United StatesMid-LevelSenior💰 $138,766 - $173,458 per yearWebsite

About the role

Key responsibilities & impact

Impact the full client lifecycle, measured through bookings, adoption, retention and advocacy, by partnering and influencing cross-functional partners in Product, Marketing, Sales, Client Success, Services and Enablement.
Build compelling narratives that clearly differentiate Bazaarvoice as the premium offering in the ratings and reviews space.
Define and execute GTM strategy for Bazaarvoice Ratings & Reviews releases, including launch positioning, messaging, internal and external enablement/comms, and ongoing adoption motions across different business sizes, personas, industries and geographies.
Drive competitive positioning and de-positioning efforts with research-backed insight and strategic clarity.
Serve as a strategic partner to Product Management, influencing roadmap decisions with market context and go-to-market requirements.
Collaborate with Sales, Client Success, and Enablement teams to equip the field with the tools they need to confidently sell, advise, and support our Ratings & Reviews offering.
Partner with Marketing Teams (Brand, Content, Digital, Growth, and Field Marketing) for coordinated demand generation, revenue-driving, and customer advocacy activities.
Gather market intelligence and voice of the customer and produce quarterly reports to inform business strategy across cross-functional teams.
Create clear, compelling sales and marketing collateral, from one-sheets and web copy to playbooks and pitch decks.
Orchestrate a unified global strategy that empowers regional marketing teams (EMEA, APAC, NA) to execute with relevance in their local markets, while keeping our brand consistent.

Requirements

What you’ll need

5-8 years of product marketing or relevant experience in B2B SaaS, ideally in ecommerce, martech or adtech.
Proven experience owning GTM strategy for software solutions, and working cross-functionally to execute successful product and feature launches.
Exceptional messaging and positioning skills; you are able to turn features into compelling stories that resonate with marketing and commerce leaders.
Understanding of modern consumer behavior, especially in the ecommerce industry.
Strategic thinker with a bias for action. You know how to prioritize for highest impact, and are not afraid of experimenting and making mistakes.
Thrives in ambiguity and in the opportunity to define their own strategy and scope for highest impact.
Impeccable written and verbal communication.
Familiarity with our toolset is desired: Google Suite, Asana, Gemini, Confluence, JIRA, Crayon, Pendo.
Understanding of and/or experience with our top industries is desired: Retail, Apparel & Fashion, Consumer Electronics, Health & Beauty, Food & Bev, Home & Garden.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Bazaarvoice Website LinkedIn All Job Openings 1001 - 5000 employees Founded 2005 🛍️ eCommerce 🤝 B2B 💰 $6.7M Post-IPO Equity on 2012-11 eCommerce
Marketing
B2B Bazaarvoice is a leading user-generated content (UGC) platform that connects brands and retailers with the voices of their customers. By leveraging UGC across the consumer journey, Bazaarvoice enhances the shopping experience and boosts sales through genuine customer reviews, social media content, and targeted marketing. The company offers a range of solutions including product sampling, social commerce, ratings and reviews, and retail syndication, aimed at improving customer satisfaction and loyalty. Through its HarmonyAI engine and Bazaarvoice Vibe, the company optimizes content supply chains and enables brands to harness the power of creator marketing. Trusted by over 13,000 brands worldwide, Bazaarvoice helps businesses scale globally, improve product detail pages, and drive conversion rates through actionable insights and competitive benchmarking. Product Marketing Manager Job not on LinkedIn 🔥 0 minutes ago 🗽 New York – Remote 💵 $138.8k - $173.5k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎁 Product Marketing 🦅 H1B Visa Sponsor Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Impact the full client lifecycle, measured through bookings, adoption, retention and advocacy, by partnering and influencing cross-functional partners in Product, Marketing, Sales, Client Success, Services and Enablement.
Build compelling narratives that clearly differentiate Bazaarvoice as the premium offering in the ratings and reviews space.
Define and execute GTM strategy for Bazaarvoice Ratings & Reviews releases, including launch positioning, messaging, internal and external enablement/comms, and ongoing adoption motions across different business sizes, personas, industries and geographies.
Drive competitive positioning and de-positioning efforts with research-backed insight and strategic clarity.
Serve as a strategic partner to Product Management, influencing roadmap decisions with market context and go-to-market requirements.
Collaborate with Sales, Client Success, and Enablement teams to equip the field with the tools they need to confidently sell, advise, and support our Ratings & Reviews offering.
Partner with Marketing Teams (Brand, Content, Digital, Growth, and Field Marketing) for coordinated demand generation, revenue-driving, and customer advocacy activities.
Gather market intelligence and voice of the customer and produce quarterly reports to inform business strategy across cross-functional teams.
Create clear, compelling sales and marketing collateral, from one-sheets and web copy to playbooks and pitch decks.
Orchestrate a unified global strategy that empowers regional marketing teams (EMEA, APAC, NA) to execute with relevance in their local markets, while keeping our brand consistent. 🎯 Requirements
5-8 years of product marketing or relevant experience in B2B SaaS, ideally in ecommerce, martech or adtech.
Proven experience owning GTM strategy for software solutions, and working cross-functionally to execute successful product and feature launches.
Exceptional messaging and positioning skills; you are able to turn features into compelling stories that resonate with marketing and commerce leaders.
Understanding of modern consumer behavior, especially in the ecommerce industry.
Strategic thinker with a bias for action. You know how to prioritize for highest impact, and are not afraid of experimenting and making mistakes.
Thrives in ambiguity and in the opportunity to define their own strategy and scope for highest impact.
Impeccable written and verbal communication.
Familiarity with our toolset is desired: Google Suite, Asana, Gemini, Confluence, JIRA, Crayon, Pendo.
Understanding of and/or experience with our top industries is desired: Retail, Apparel & Fashion, Consumer Electronics, Health & Beauty, Food & Bev, Home & Garden. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Product Marketing Manager 🔥 34 minutes ago Affirm 1001 - 5000 💳 Fintech 👥 B2C 🛍️ eCommerce Website LinkedIn All Job Openings Product Marketing Manager at Affirm defining product strategy and leading go-to-market initiatives. Collaborating across teams to enhance merchant engagement and drive growth. 🇺🇸 United States – Remote 💵 $164k - $245k / year 💰 Post-IPO Equity on 2021-01 ⏰ Full Time 🟠 Senior 🔴 Lead 🎁 Product Marketing 🦅 H1B Visa Sponsor Analyst, GTM Sales Intelligence 🔥 36 minutes ago Apollo.io 51 - 200 🤝 B2B ☁️ SaaS 🤖 Artificial Intelligence Website LinkedIn All Job Openings GTM Sales Intelligence Analyst supporting sales leadership at Apollo.io with sales reporting and forecasting. Partnering with multiple departments to ensure data accuracy and insight generation. 🇺🇸 United States – Remote 💵 $145.8k - $182.2k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎁 Product Marketing Analyst, GTM Customer Intelligence 🔥 36 minutes ago Apollo.io 51 - 200 🤝 B2B ☁️ SaaS 🤖 Artificial Intelligence Website LinkedIn All Job Openings GTM Customer Intelligence Analyst utilizing analytics to drive decision-making in post-sales at Apollo.io. Collaborating across teams to create actionable insights and optimize customer retention metrics. 🇺🇸 United States – Remote 💵 $126.7k - $158.4k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎁 Product Marketing Product Marketing Manager 🔥 1 hour ago athenahealth 5001 - 10000 ⚕️ Healthcare Insurance ☁️ SaaS 🤖 Artificial Intelligence Website LinkedIn All Job Openings Product Marketing Manager for athenaOne’s Patient Engagement solution, supporting go-to-market strategy and execution. Collaborating with Product, Marketing, Sales, and Service delivery teams to enhance product positioning. 🇺🇸 United States – Remote 💵 $95k - $161k / year 💰 Post-IPO Equity on 2017-05 ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎁 Product Marketing 🦅 H1B Visa Sponsor Product Marketing Manager – Value Based Care 🔥 1 hour ago athenahealth 5001 - 10000 ⚕️ Healthcare Insurance ☁️ SaaS 🤖 Artificial Intelligence Website LinkedIn All Job Openings Product Marketing Manager for athenaOne’s Value Based Care capabilities. Supporting go-to-market strategy, positioning, and content creation within a cross-functional team. 🇺🇸 United States – Remote 💵 $95k - $161k / year 💰 Post-IPO Equity on 2017-05 ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎁 Product Marketing 🦅 H1B Visa Sponsor View More Product Marketing Manager Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

GTM strategyproduct marketingmarket intelligencecompetitive positioningmessagingpositioningecommerceB2B SaaSfeature launchescustomer advocacy

Soft Skills

strategic thinkerexceptional messaging skillswritten communicationverbal communicationprioritizationadaptabilitycollaborationinfluencestorytellingbias for action