Co-develop holistic ABM strategy with Field Marketing and Sales, grounded in priority accounts and buying groups, regional GTM moments (events, deal acceleration, expansion).
Own digital ABM strategy - which digital ABM plays to run, when, and why, based on sales reality
Manage ABM budget, ensuring optimal ROI across regions, segments, programs.
Build, measure, and manage multi-channel digital ABM programs (including account-based paid media, web personalization, and direct mail orchestration) to drive engagement within priority accounts.
Develop sales plays and outreach sequences that mirror digital engagement, ensuring a seamless hand-off between marketing signals and sales action
Partner with Global Campaigns to align ABM plays to global narratives.
Partner with Customer Marketing on strategic expansion and advocacy moments.
Provide clear timelines, audience readiness, and play recommendations.
Participate in regional planning and account reviews as a partner.
Translate intent data into actionable Sales Alerts and playbooks.
Work in lock-step with inside sales to connect digital engagement to human follow-up.
Partner with content and design teams to brief and adapt high-intent assets for specific account segments and buying stages.
Own global ABM insights and performance, including account and buying group engagement, pipeline influence and acceleration.
Share insights regularly with Field, Campaigns, and Customer teams.
Continuously optimize based on performance and feedback

Requirements

5–8+ years in B2B marketing, ABM, or demand roles (SaaS preferred).
Proven experience running account-based digital programs.
Experience with marketing tech stack (6sense/Demandbase, Marketo/Hubspot, Goldcast, Salesforce, Sendoso, Tableau).
Experience with 1:few and 1:many ABM frameworks.
Strong partnership history with Field Marketing and Sales.
Experience navigating international data privacy regulations (GDPR, CCPA) in the context of digital targeting.
Experience working across regions and time zones.
Excellent communication and stakeholder management skills.

Benefits

Commitment to diversity and inclusion
Equal employment opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

account-based marketingdigital marketingmulti-channel marketingsales plays developmentintent data analysisperformance optimizationbudget managementROI analysisweb personalizationdirect mail orchestration

Soft Skills

communicationstakeholder managementpartnershipcollaborationstrategic thinkingorganizational skillsadaptabilityproblem-solvingtimelinessfeedback incorporation