AVP Growth Marketing

Baylor Genetics

Assistant Vice President, Growth Marketing at Baylor Genetics leading commercial growth strategy and digital marketing initiatives to drive measurable pipeline and revenue.

Posted 7/25/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated marketing strategies, with a focus on demand generation, account-based marketing, and digital marketing technologies. Proven ability to optimize campaign performance and drive measurable business growth in the healthcare and biotechnology sectors.

Highest-signal resume keywords

Integrated Marketing StrategyDemand GenerationAccount-Based Marketing (ABM)Digital MarketingMarketing Attribution Models

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationIntegrated Marketing CampaignsPerformance ReportingCustomer Acquisition StrategiesLead Generation Optimization

Soft Skills

LeadershipCollaborationStrategic Thinking

Tools & Technologies

SalesforcePardot/Marketing CloudDemandbaseTableauMarketing Automation Platforms

Certifications & Qualifications

Bachelor's Degree in MarketingMBA or Advanced Degree Preferred

Industry Keywords

HealthcareBiotechnologyDiagnosticsLife SciencesMedical Technology

Tech Stack

Tools & technologies

CloudTableau

About the role

Key responsibilities & impact

Lead Baylor Genetics' commercial growth strategy by developing and executing integrated marketing programs
Oversee Growth Marketing, Digital Marketing, Account-Based Marketing (ABM), Commercial Events, Social Media Activation, and Marketing Performance & Attribution
Translate commercial priorities into integrated campaigns that generate qualified pipeline
Lead integrated demand generation strategies across digital marketing and customer engagement initiatives
Develop scalable customer acquisition, engagement, and conversion strategies
Optimize campaign performance and improve lead generation throughout the customer journey
Partner with Product Marketing and Sales to develop integrated marketing campaigns supporting product launches and strategic initiatives
Measure account engagement, opportunity progression, and revenue impact for target accounts

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or related field required
MBA or advanced degree preferred
12+ years of progressive marketing leadership experience in healthcare, biotechnology, diagnostics, life sciences, or medical technology
5+ years leading integrated commercial marketing organizations
Demonstrated success building demand generation, ABM, digital marketing, and commercial event programs that drive measurable business growth
Experience developing marketing attribution models, performance reporting, and executive dashboards
Strong knowledge of Salesforce, Pardot/Marketing Cloud, marketing automation platforms, Demandbase, Tableau, and digital marketing technologies

Benefits

Comp & perks

Health insurance
401(k) plan
Paid time off
Flexible working hours
Professional development opportunities